Planning an Applied Research Project in Hospitality, Tourism, and Sports

ISBN-10: 1118637224
ISBN-13: 9781118637227
Edition: 2014
Authors: Frederic B. Mayo
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Description: Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this  More...

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Book details

List price: $146.99
Copyright year: 2014
Publisher: John Wiley & Sons, Limited
Publication date: 2/28/2014
Binding: Paperback
Pages: 272
Size: 5.80" wide x 8.75" long x 0.55" tall
Weight: 1.034
Language: English

Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is easy to read, short, and to the point, i.e., practical. The book provides basic, yet comprehensive information about doing research, and can be used not only in a “research methods” course where students will have to plan and conduct a research project, but also in earlier course work to help students learn to write research papers. Planning an Applied Research Project in Hospitality, Tourism and Sports covers a range of subjects including: selecting a topic, conducting a literature review, developing a coherent design, and using various research techniques such as interviews, questionnaires, and observations. It also contains information on analyzing data once it has been collected and developing a proposal to obtain support before undertaking a research project. Unique coverage includes: 2 chapters on conducting and writing a literature review, 1 chapter on analyzing data (from both a qualitative and quantitative perspective), 1 chapter on writing a research proposal, and 3 detailed chapters on techniques. 

Preface
Reading and Analyzing Research
Introduction
Industry Articles and Reports
White Papers
Definition of a Scholarly Journal Article
Sport Management Memos
Locations of Scholarly Articles
Quantitative versus Qualitative Research
Structure of Scholarly Articles
Structure of Quantitative Articles
Structure of Qualitative or Theoretical Articles
Structure of Research Reports or Studies
Evaluating Scholarly Articles
Summary
Key Terms
Works Cited in This Chapter
Developing an Interest or Topic
Introduction
Ways to Find Topics: Your Manager or Your Professor
Ways to Find Topics: Review of Past Reading
Ways to Find Topics: New Reading
Ways to Find Topics: Interviewing
Ways to Find Topics: Brainstorming
Ways to Find Topics: Conversing
Ways to Find Topics: Faculty Suggestions
Clarifying and Selecting Areas of Interest
Cognitive Mapping
Purpose Statements
Types of Research
Importance of a Purpose Statement
Developing Research Questions
Purpose Statements and Problem Statements
Criteria for Effective Purpose Statements
Summary
Key Terms
Works Cited in This Chapter
Conducting a Literature Review
Introduction
Definition of a Literature Review
Purposes of a Literature Review
Finding Scholarly Articles
Order of Reading Scholarly Journal Articles
What to Look for When Reading Articles
Research Methods
Taking Notes as You Read
Evaluating Articles
Preparing an Annotated Bibliography
Making a Literature Review Effective and Interesting to Do
Summary
Key Terms
Works Cited in This Chapter
Reviewing and Revising your Purpose Statement
Introduction
Reasons for Revising Purpose Statements
Importance and Significance of a Purpose Statement
Purpose Statement and Supporting Dimensions
Process of Reviewing and Revising
Criteria for a Good Purpose Statement
Refocusing the Research
A Flexible Process
Doping in the Tour De France-Changing Impossible to Attainable
Locally Grown Food-from Behavior to Modification
Servicescape to Self-Service Technology
Product Placement in Video Games
Final Thoughts
Summary
Key Terms
Works Cited in This Chapter
Writing a Literature Review
Introduction
Purposes of a Completed Literature Review
Audience
Voice and Tone
The Perspective of a Literature Review
Constructing the Written Literature Review
Criteria for a Good Literature Review
Summary
Key Terms
Works Cited in This Chapter
Forms of Qualitative Research
Introduction
Differences Between Qualitative and Quantitative Research
Purposes of Qualitative Research
Primary and Secondary Data
Types of Qualitative Research
Biographies and Histories
Case Studies
Conceptual Overviews or Reports of the Field
Content Analysis
Ethnographical Studies
Grounded Theory
Phenomenology
Program Evaluations
Advocacy Paper or Feasibility Study
Analyzing Information in Qualitative Research
Summary
Key Terms
Works Cited in This Chapter
Forms of Quantitative Research
Introduction
Purposes of Quantitative Research
Types of Quantitative Research
Survey Research
Experimental Research
Post-Hoc Research
Developmental Research
Forecasting
Role of Hypotheses
Overcoming Confounding Variables
Determinations of Significance
Mixed Methods
The Research Hourglass
Summary
Key Terms
Works Cited in This Chapter
Sampling Issues in Research
Introduction
Reasons for Sampling
Strategies for Selecting a Sample
Sample Selection Process
Sampling Strategies
Probability Sampling Strategies
Non-Probability Sampling Strategies
Sources of Sampling Bias: Systemic Bias
Sources of Sampling Bias: Respondent Bias
Sources of Sampling Bias: Interviewer Bias
Sample Size
Summary
Key Terms
Works Cited in This Chapter
Validity, Reliability, and Credibility in Research
Introduction
Credibility
Validity
Dependent and Independent Variables
Internal Validity
Forms of Instrument Validity
External Validity
Threats to External Validity
Reliability
Selecting a Research Design
Suggestions to Ensure Validity and Reliability
Summary
Key Terms
Works Cited in This Chapter
Research Techniques-Interviews
Introduction
Using Interviews
Formats of Interviews
The Interview Protocol
Contacting the Interviewee
Preparing for the Interview
Stages of a Research Interview
Unusual Interview Formats
Group Interviews
Door-to-Door Interviews
Follow Up Interviews
Summary
Key Terms
Works Cited in This Chapter
Research Techniques-Questionnaires
Introduction
Purposes of Questionnaires
Types of Questionnaires
Advantages and Disadvantages
Developing Questionnaires
Types of Questions
Electronic Questionnaires
Sequencing Questions
Demographic Data
Questionnaire Administration
Questionnaire Presentation
Privacy and Permission
Incentives
Summary
Key Terms
Works Cited in This Chapter
Research Techniques: Observations, Focus Groups, and Other Techniques
Introduction
Benefits of Observational Research
Bias in Conducting Objective Observations
Challenges and Recommendations for Conducting Objective Observations
Observational Roles
Focus Groups
Benefits of Focus Groups
Challenges and Recommendations for Conducting Focus Groups
Size of Focus Groups
Expert Panels
Benefits of Expert Panels
Challenges and Recommendations in Conducting Expert Panels
Content Analysis
Benefits of Content Analysis
Challenges and Recommendations in Using Content Analysis
Coding in Content Analysis
Summary
Key Terms
Works Cited in This Chapter
Analyzing Data and Other Information
Introduction
Steps in Analyzing Information
Collecting the Information
Immersing Yourself in the Data
Coding Data for Privacy and Record Keeping
Reviewing the Research Questions or Objectives
Organizing and Sorting Information
Identifying Relationships and Patterns
Quantitative Analysis of Patterns
Qualitative Analysis of Patterns
Reviewing the Data
Interpreting the Findings
Displaying Information
Significance
Summary
Key Terms
Works Cited in This Chapter
Writing a Research Proposal
Introduction
Reasons for a Proposal
Elements of a Proposal
Audience and Point of View
Prefatory Documents
Executive Summary
Tips for Writing an Executive Summary
Other Supporting Documents
Introduction and Conclusion
Criteria for a Good Research Proposal
Summary
Key Terms
Works Cited in This Chapter
Writing an Annotated Bibliography
The following Appendices are available at www.wiley.com/college/mayo
Refereed Scholarly Journals
Hospitality, Tourism, and Sports Websites
Bibliographical Tools
Popular Databases
Index

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