Global Communication Theories, Stakeholders, and Trends

ISBN-10: 1118622022

ISBN-13: 9781118622025

Edition: 4th 2014

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Description: Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. This new edition is comprehensively updated to reflect the many fast moving developments associated with this dynamic field. A new edition of the most definitive text on multi-national communication and media conglomerates, each chapter updated with extensive new details Covers the expanding area of global communication and describes major multimedia conglomerates, particularly in the USA, including the purchase of NBC-Universal by Comcast and Disney's expansion in China Includes new information on the phone hacking scandal by News Corporation's employees in the UK Explains the significant changes in the communication industry both in the US and elsewhere Chronicles the continuing story of the development of Arab Media with new coverage on the Arab Spring Offers an updated companion website with instructor's manual, test banks and student activities, available upon publication at www.wiley.com/go/mcphail

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Book details

List price: $83.95
Edition: 4th
Copyright year: 2014
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/17/2014
Binding: Paperback
Pages: 336
Size: 7.50" wide x 9.75" long x 0.50" tall
Weight: 1.496

Thomas L. McPhail is Professor of Media Studies and a Fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post, USA Today, and the New York Times. He is the author of many books, including Global Communication: Theories, Stakeholders, and Trends (2e, Wiley-Blackwell, 2006).

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