Design Thinking for Strategic Innovation What They Can't Teach You at Business or Design School

Name: Design Thinking for Strategic Innovation What They Can't Teach You at Business or Design School
Availability: InStock
ISBN: 9781118620120

ISBN-10: 1118620127

ISBN-13: 9781118620120

Edition: 2013

Authors: Idris Mootee

List price: $37.00

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Description:

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the tradition ways of running a business, design thinking has entered the mix. Design Thinking as a Quest for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design…

Book details

List price: $37.00
Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/12/2013
Binding: Hardcover
Pages: 224
Size: 8.10" wide x 8.10" long x 0.90" tall
Weight: 1.716