Myths of Creativity The Truth about How Innovative Companies and People Generate Great Ideas

ISBN-10: 1118611144
ISBN-13: 9781118611142
Edition: 2013
Authors: David Burkus
List price: $20.99 Buy it from $16.06
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: There is a mythology around creativity – a hazy system of beliefs developed to try to understand what many believe to be incomprehensible. Because of this mythology, many businesspeople view creativity and innovation as vague and inaccessible,  More...

New Starting from $20.78
eBooks Starting from $14.44
Rent
Buy
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Medical Terminology Online content $4.95 $1.99
Add to cart
Study Briefs
Medical Math Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $20.99
Copyright year: 2013
Publisher: John Wiley & Sons, Limited
Publication date: 11/19/2013
Binding: Hardcover
Pages: 224
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 0.880
Language: English

There is a mythology around creativity – a hazy system of beliefs developed to try to understand what many believe to be incomprehensible. Because of this mythology, many businesspeople view creativity and innovation as vague and inaccessible, assuming that creativity happens through a largely transcendent process of inspiration to which only a select few are granted access. Fortunately for all of us who need to be more creative or lead our organizations through a creativity process, this is simply not the case, and The Myths of Creativity shows how anyone can drop the faulty conventional wisdom of creativity, understand the actual research behind how the creative process works, and ultimately generate impressive creative results.Each chapter of The Myths of Creativity debunks one erroneous assumption about the creative process:Chapter 1: The Sacred Myth: Creativity is not a distant inspiration given to a select few, but comes from withinChapter 2: The Breed Myth: Creativity is not a trait that only certain individuals hold and pass alongChapter 3: The Eureka Myth: Creative insight is not the sudden spark romanticized by stories of Newton’s Apple or Archimedes’ bathtub, but involves a slow hunchChapter 4: The Originality Myth: Most creative ideas are not unique or original, but are usually new combinations of older ideas.Chapter 5: The Expert Myth: Highly trained experts in a particular domain are sometimes incapable of generating creative insight. Instead, outsiders can provide the fresh perspective needed to creatively solve complex problems. Chapter 6: The Incentive Myth: Traditional incentives like bonuses, awards or other “carrots” provide little influence on creativityChapter 7: The Lone Creator Myth: Most innovation is the product of a group of individuals and not any one person.Chapter 8: The Brainstorming Myth: Creativity requires more than merely the rapid generation of ideas.Chapter 9: The Cohesive Myth: Cohesive cultures and “feel good” environments can hinder innovation. Chapter 10: The Constraints Myth: While the traditional view of creativity is “out-of-the-box” or “no limits,” constraints can actually help enhance creativity in individuals and teams.Chapter 11: The Mousetrap Myth: Creative ideas and innovations don’t experience immediate celebration like the proverbial “better mousetrap.” Instead, they often experience backlash as a first reaction. Chapter 12: The Moral Myth: Enhancing creativity is not always good.The chapters are filled with fresh case studies from Burkus’s dissertation research.The Myths of Creativity is essential reading for anyone who feels like creativity is a struggle. It demystifies the creative process, debunks myths that may be holding back your creative juices, and ultimately will result in more and better ideas for you and your team.

The Creative Mythology
The Eureka Myth
The Breed Myth
The Originality Myth
The Expert Myth
The Incentive Myth
The Lone Creator Myth
The Brainstorming Myth
The Cohesive Myth
The Constraints Myth
The Mousetrap Myth
Notes
Acknowledgments
About the Author
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×