It's Not Just Pr: Public Relations in Society

ISBN-10: 1118554000
ISBN-13: 9781118554005
Edition: 2013
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Description: In the second edition of their award–winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values,  More...

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Book details

List price: $34.95
Copyright year: 2013
Publisher: John Wiley & Sons Inc
Binding: Paperback
Pages: 160
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.704
Language: English

In the second edition of their award–winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Provides a broad and thorough look at the field of public relations in the world today and assesses its positive and negative impact on society’s values, knowledge, and perceptions Uses a range of global, contemporary examples, from multi–national corporations through to the non–profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars

Acknowledgments
Introduction to the Second Edition
Does Society Need Public Relations?
Ethical Implications of Public Relations
Who Practices Public Relations?
Public Relations Influences Society
Shifting the View of Public Relations
References
Index

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