How to Measure Anything Finding the Value of Intangibles in Business

Name: How to Measure Anything Finding the Value of Intangibles in Business
Price: 18.28 USD
Availability: InStock
ISBN: 9781118539279

ISBN-10: 1118539273

ISBN-13: 9781118539279

Edition: 3rd 2014

Authors: Douglas W. Hubbard

List price: $52.00

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Description:

This new edition continues toboldly assert thatany perception of immeasurability is based on certain popular misconceptions about measurement and measurement methods. It shows the common reasoning for calling something immeasurable, and sets out to correctthose ideas. Practical methods for measuring a variety of intangibles are explained including approaches to measuring customer satisfaction, organizational flexibility," technology risk, technology ROI and other business problems. The new edition adds new measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction. All material will be completely revised and updated from the previous…

Book details

List price: $52.00
Edition: 3rd
Copyright year: 2014
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/17/2014
Binding: Hardcover
Pages: 432
Size: 5.50" wide x 8.90" long x 1.20" tall
Weight: 1.760
Language: English