Start-Up Guide for the Technopreneur Financial Planning, Strategic Decision-Making and Negotiating from Incubation to Exit

ISBN-10: 1118518470

ISBN-13: 9781118518472

Edition: 2013

Authors: David Shelters
List price: $71.95
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Description: An introduction to venture finance for tech entrepreneurs As technology progresses, impacting our daily lives in more and greater ways, technology start–ups come and go at a dizzying pace. There are plenty of opportunities out there for anyone with a great idea, but it takes much more than a great idea to make your tech start–up a success. In addition to creativity and new ideas, being a successful tech entrepreneur requires strategic decision–making in terms financial planning, negotiations, and corporate governance. This book serves as a thought–provoking guide that helps tech entrepreneurs avoid the dangers inherent in business start–ups in general and the treacherous realm of venture capital in particular. This book is the ideal reference for anyone who wants to overcome the challenges of running a start–up from incubation to exit. Excellent advice for tech entrepreneurs with no experience in venture capital Written by an author with more than fifteen years of experience as a founder and co–founder of tech start–ups in the U.S. and Asia Designed to fill the role of an experienced mentor for tech entrepreneurs For young entrepreneurs and those just starting out in venture capital, Start–Up Guide for the Technopreneur is the perfect resource.

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Book details

List price: $71.95
Copyright year: 2013
Publisher: John Wiley & Sons (Asia) Pte Ltd Pacific
Publication date: 12/26/2012
Binding: Hardcover
Pages: 220
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.188
Language: English

Preface
Acknowledgments
Finance for Start-Ups 101
Fundraising Stages
Prefunding Period
Seed Funding Stage
Series A Funding Stage
Series B Funding Stage
Risk/Return
Types of Funding
Private Equity
Debt Funding
Alternative Types of Funding
Public Funding
Incubator/Accelerator Programs
Capital Structure
Intellectual Property
Valuation
Asset-Based Valuation Models
Pro Forma-Based Valuation Models
Comparable-Based Valuation Models
Strategic-Based Valuation
Exit Strategy
Summary
Know Your Investors
KYI #1: Their Primary Objective Is to Make Money
KYI #2: There Are Many Types of Investors, Each with Different Expectations and Capabilities
Types of Investors
Investment Criteria
KYI #3: Prospective Investors Are Looking for Success Traits
Skin in the Game
Innovation
Defined Target Market
Value Proposition
Commercial Viability
Risk Mitigation Factors
Burn Rates
Strength of Management
Use of Funds
Traction
KYI #4: Money Is Not Enough
Know the Space
Nonfinancial Advantages
Alignment of Interests
Issues of Control
Summary
Business Planning from a Strategic Financial Perspective
Value of a Business Plan
Composition of a Business Plan
Executive Summary
Defined Problem and Solution
Product/Service
Value Proposition
Marketing Plan
Management Team
Strategic Partners
Operational and Expansion Plan
Company Objectives
Current Positioning and Traction
Risk Factors
Financials
Exit Strategy
Business Plan Customization
Marketing Plan
Operational and Expansion Plan
Company Objectives
Financials
Exit Strategy
Business Plan Rudiments
Summary
Financial Planning for Maximizing Returns
Importance of Having a Financial Plan
Assistance in Overall Business Planning
Ensuring the Health and Integrity of Capital Structure
Determining Sufficient Funding Amounts
Securing Funding in a Timely Manner
Securing Funds on the Most Favorable Terms
Determining Appropriate Responses to New Challenges and Opportunities
Instilling Discipline and Maintain Focus
Maximizing ROI upon Execution of Exit Strategy
Formulating a Financial Strategy
Financial Objectives
FREE
FREE Measurement Tools
Financial Plan Composition
Rules of Thumb
Summary
Successful Fundraising
Planning Funding Presentations
Prospectus Materials
Executive Summary
Business Plan
Funding Proposal
Private Placement Memorandum
Shareholder Letter
Technology Brief
Demonstrations
Market Trends and Research Report
Other Miscellaneous Prospectus Materials
Different Types of Presentations
Elevator Pitch
Lobby (PowerPoint) Pitch
Conference Room Pitch (Formal Presentation)
Summary
Becoming a Formidable Negotiator
Prenegotiations
Letter of Intent
Nondisclosure Agreement
KYI Research and Inquiries
Leverage
Negotiating Capital
Due Diligence
Due Diligence Checklist
Due Diligence Response
Actual Negotiations
Term Sheet
Negotiation Approaches
Best Practices and Tactics
Points of Negotiation (Terms)
Have a Negotiating Plan
Concluding Negotiations
Successful Conclusion of Negotiations
Unsuccessful Conclusion to Negotiations
Negotiation Postmortem
Summary
Establishing an Investment-Grade Organization
Corporate Governance
Attributes
Benefits of Good Corporate Governance
Corporate Governance Best Practices
Corporate Governance Structures
Ethical Behaviors
Stakeholder Relations
Summary
Financial Decision Making for Optimal Performance
Financial Decision-Making Process
Practicing Sound Corporate Governance
Understanding Existing and Potential Decision-Making Dynamics
Managing Financial Expectations
Financial Decision-Making Structures
Establishing Appropriate Decision-Making Bodies and Procedures
Allocating Decision-Making Authority and Responsibilities
Placing Individual Decision Makers on Appropriate Decision-Making Bodies
Financial Decision Making in Practice
Strategic Financial Planning/Fundraising
Budgeting
Operational (Day-to-Day) Financial Decision Making
Financial Dealings with External Parties
Exiting
Summary
Afterward
Sample Financial Plan
Sample Funding Proposal
Dictums of Entrepreneurial Finance
Glossary
About the Author
About the Website
Index
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