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| Preface | |
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| Acknowledgments | |
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| Finance for Start-Ups 101 | |
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| Fundraising Stages | |
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| Prefunding Period | |
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| Seed Funding Stage | |
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| Series A Funding Stage | |
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| Series B Funding Stage | |
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| Risk/Return | |
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| Types of Funding | |
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| Private Equity | |
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| Debt Funding | |
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| Alternative Types of Funding | |
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| Public Funding | |
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| Incubator/Accelerator Programs | |
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| Capital Structure | |
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| Intellectual Property | |
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| Valuation | |
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| Asset-Based Valuation Models | |
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| Pro Forma-Based Valuation Models | |
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| Comparable-Based Valuation Models | |
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| Strategic-Based Valuation | |
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| Exit Strategy | |
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| Summary | |
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| Know Your Investors | |
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| KYI #1: Their Primary Objective Is to Make Money | |
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| KYI #2: There Are Many Types of Investors, Each with Different Expectations and Capabilities | |
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| Types of Investors | |
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| Investment Criteria | |
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| KYI #3: Prospective Investors Are Looking for Success Traits | |
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| Skin in the Game | |
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| Innovation | |
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| Defined Target Market | |
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| Value Proposition | |
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| Commercial Viability | |
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| Risk Mitigation Factors | |
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| Burn Rates | |
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| Strength of Management | |
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| Use of Funds | |
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| Traction | |
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| KYI #4: Money Is Not Enough | |
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| Know the Space | |
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| Nonfinancial Advantages | |
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| Alignment of Interests | |
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| Issues of Control | |
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| Summary | |
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| Business Planning from a Strategic Financial Perspective | |
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| Value of a Business Plan | |
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| Composition of a Business Plan | |
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| Executive Summary | |
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| Defined Problem and Solution | |
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| Product/Service | |
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| Value Proposition | |
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| Marketing Plan | |
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| Management Team | |
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| Strategic Partners | |
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| Operational and Expansion Plan | |
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| Company Objectives | |
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| Current Positioning and Traction | |
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| Risk Factors | |
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| Financials | |
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| Exit Strategy | |
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| Business Plan Customization | |
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| Marketing Plan | |
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| Operational and Expansion Plan | |
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| Company Objectives | |
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| Financials | |
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| Exit Strategy | |
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| Business Plan Rudiments | |
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| Summary | |
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| Financial Planning for Maximizing Returns | |
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| Importance of Having a Financial Plan | |
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| Assistance in Overall Business Planning | |
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| Ensuring the Health and Integrity of Capital Structure | |
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| Determining Sufficient Funding Amounts | |
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| Securing Funding in a Timely Manner | |
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| Securing Funds on the Most Favorable Terms | |
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| Determining Appropriate Responses to New Challenges and Opportunities | |
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| Instilling Discipline and Maintain Focus | |
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| Maximizing ROI upon Execution of Exit Strategy | |
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| Formulating a Financial Strategy | |
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| Financial Objectives | |
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| FREE | |
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| FREE Measurement Tools | |
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| Financial Plan Composition | |
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| Rules of Thumb | |
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| Summary | |
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| Successful Fundraising | |
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| Planning Funding Presentations | |
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| Prospectus Materials | |
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| Executive Summary | |
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| Business Plan | |
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| Funding Proposal | |
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| Private Placement Memorandum | |
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| Shareholder Letter | |
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| Technology Brief | |
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| Demonstrations | |
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| Market Trends and Research Report | |
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| Other Miscellaneous Prospectus Materials | |
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| Different Types of Presentations | |
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| Elevator Pitch | |
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| Lobby (PowerPoint) Pitch | |
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| Conference Room Pitch (Formal Presentation) | |
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| Summary | |
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| Becoming a Formidable Negotiator | |
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| Prenegotiations | |
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| Letter of Intent | |
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| Nondisclosure Agreement | |
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| KYI Research and Inquiries | |
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| Leverage | |
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| Negotiating Capital | |
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| Due Diligence | |
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| Due Diligence Checklist | |
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| Due Diligence Response | |
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| Actual Negotiations | |
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| Term Sheet | |
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| Negotiation Approaches | |
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| Best Practices and Tactics | |
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| Points of Negotiation (Terms) | |
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| Have a Negotiating Plan | |
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| Concluding Negotiations | |
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| Successful Conclusion of Negotiations | |
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| Unsuccessful Conclusion to Negotiations | |
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| Negotiation Postmortem | |
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| Summary | |
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| Establishing an Investment-Grade Organization | |
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| Corporate Governance | |
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| Attributes | |
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| Benefits of Good Corporate Governance | |
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| Corporate Governance Best Practices | |
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| Corporate Governance Structures | |
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| Ethical Behaviors | |
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| Stakeholder Relations | |
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| Summary | |
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| Financial Decision Making for Optimal Performance | |
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| Financial Decision-Making Process | |
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| Practicing Sound Corporate Governance | |
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| Understanding Existing and Potential Decision-Making Dynamics | |
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| Managing Financial Expectations | |
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| Financial Decision-Making Structures | |
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| Establishing Appropriate Decision-Making Bodies and Procedures | |
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| Allocating Decision-Making Authority and Responsibilities | |
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| Placing Individual Decision Makers on Appropriate Decision-Making Bodies | |
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| Financial Decision Making in Practice | |
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| Strategic Financial Planning/Fundraising | |
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| Budgeting | |
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| Operational (Day-to-Day) Financial Decision Making | |
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| Financial Dealings with External Parties | |
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| Exiting | |
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| Summary | |
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| Afterward | |
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| Sample Financial Plan | |
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| Sample Funding Proposal | |
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| Dictums of Entrepreneurial Finance | |
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| Glossary | |
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| About the Author | |
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| About the Website | |
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| Index | |