Information Technology for Management Advancing Sustainable, Profitable Business Growth

ISBN-10: 1118453247
ISBN-13: 9781118453247
Edition: 9th 2013
List price: $128.95
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Description: Solid Theoretical Backing — Includes foundations ranging from Moore's Law to Porter's competitiveness models, including his latest e-strategy adaptation. Includes coverage of “how to do” things and explanation at both the operational and strategic  More...

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Book details

List price: $128.95
Edition: 9th
Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/27/2012
Binding: Looseleaf - sheets only 
Pages: 480
Size: 8.50" wide x 11.25" long x 1.00" tall
Weight: 2.090
Language: English

Solid Theoretical Backing — Includes foundations ranging from Moore's Law to Porter's competitiveness models, including his latest e-strategy adaptation. Includes coverage of “how to do” things and explanation at both the operational and strategic levels so students are exposed to both sides. Data Analysis & Decisions Making activities in every chapter require students to do intriguing and challenging hands-on work; for example, estimating cost-savings from switching to the cloud. Private and public sector Business cases, a video case, and “IT at Work” boxes in every chapter illustrate how businesses increase productivity, enhance communication and collaboration, and gain a competitive edge through innovative use of information technologies and insights gleaned from big data. In-depth coverage of topics like IT governance, connectivity blurring public and private lives, sustainability, enterprise social media, and viral and social media marketing.

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