Story of Purpose The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy

ISBN-10: 1118443691
ISBN-13: 9781118443699
Edition: 2013
List price: $18.99 Buy it from $9.21
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Description: Some ideas are bigger than others, and The Master Idea--your company's purpose--is the biggest. When Nike said Just Do It, the company put a voice to the belief that humans have no limits, and when Disney reminded people the power of wishing upon a  More...

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Book details

List price: $18.99
Copyright year: 2013
Publisher: John Wiley & Sons, Limited
Publication date: 1/22/2013
Binding: Hardcover
Pages: 256
Size: 5.75" wide x 8.75" long x 1.00" tall
Weight: 0.836
Language: English

Some ideas are bigger than others, and The Master Idea--your company's purpose--is the biggest. When Nike said Just Do It, the company put a voice to the belief that humans have no limits, and when Disney reminded people the power of wishing upon a star, they instantly founded the idea that life is magical.An organiztion’s master idea is organic, and has the power to propel a company in the direction of its fullest potential. The Power of a Master Idea reveals the process for uncovering what makes a company distinctive, and guides readers to discover the fundamental force behind the organization that no competitor can replicate nor replace. Readers will receive a blueprint for creating powerful internal and external messages for current and future customers, employees and shareholders. The Power of a Master Idea leaves readers asking themselves “what gets me up in the morning!” vs. “what keeps me up at night.” 

About the Cover
Foreword
Preface
Introduction
The Purpose: Put Humanity Back In Business
The Purpose of Work Is to Work on Purpose
Purpose-Inspired Leadership
The Master Idea
The Black Box of Strategy
Ethos: The Fruits Are in the Roots
Culture: Creating the Cult in Your Culture
Values: Your Most Valuable Asset
Strategy: The Plan to Win
Tactics: All You Need Is Love
Purpose, Inc.: How to Incorporate Purpose into Your Business
Investigation
Incubation
Illumination
Illustration
Creating a Lasting Legacy
The Road to Camelot
A World on Purpose
Epilogue: Collective Purpose Is Our Saving Grace
Notes
Resources
About the Author
Acknowledgments
Index

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