Story of Purpose The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy

Name: Story of Purpose The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy
Price: 3.73 USD
Availability: InStock
ISBN: 9781118443699

ISBN-10: 1118443691

ISBN-13: 9781118443699

Edition: 2013

Authors: Joey Reiman, Joey Reiman

List price: $21.99

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Description:

Some ideas are bigger than others, and The Master Idea--your company's purpose--is the biggest. When Nike said Just Do It, the company put a voice to the belief that humans have no limits, and when Disney reminded people the power of wishing upon a star, they instantly founded the idea that life is magical.An organiztion’s master idea is organic, and has the power to propel a company in the direction of its fullest potential. The Power of a Master Idea reveals the process for uncovering what makes a company distinctive, and guides readers to discover the fundamental force behind the organization that no competitor can replicate nor replace. Readers will receive a blueprint for creating…

Book details

List price: $21.99
Copyright year: 2013
Publisher: John Wiley & Sons, Limited
Publication date: 1/22/2013
Binding: Hardcover
Pages: 252
Size: 5.70" wide x 8.60" long x 1.10" tall
Weight: 0.836
Language: English



About the Cover


Foreword



Preface


Introduction



The Purpose: Put Humanity Back In Business



The Purpose of Work Is to Work on Purpose



Purpose-Inspired Leadership



The Master Idea



The Black Box of Strategy



Ethos: The Fruits Are in the Roots



Culture: Creating the Cult in Your Culture



Values: Your Most Valuable Asset



Strategy: The Plan to Win



Tactics: All You Need Is Love



Purpose, Inc.: How to Incorporate Purpose into Your Business



Investigation



Incubation



Illumination



Illustration



Creating a Lasting Legacy



The Road to Camelot



A World on Purpose


Epilogue: Collective Purpose Is Our Saving Grace


Notes


Resources


About the Author


Acknowledgments


Index