Communicating the New Methods to Shape and Accelerate Innovation

Name: Communicating the New Methods to Shape and Accelerate Innovation
Price: 8.52 USD
Availability: InStock
ISBN: 9781118394175

ISBN-10: 1118394178

ISBN-13: 9781118394175

Edition: 2014

Authors: Kim Erwin

List price: $36.95

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Description:

This book describes and demonstrates methods for communication in the design thinking/innovation process throughout all stages of the process, not just the end. It introduces core concepts and methods that help manage complexity, accelerate synthesis, bring clarity and diffuse important knowledge to the people who need to act on it. This book offers everyone who is involved in design thinking with a practical toolkit for how to use communication at every step of the innovation process to tame and frame the inherent complexity of creating "the new."

Book details

List price: $36.95
Copyright year: 2014
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/12/2013
Binding: Paperback
Pages: 272
Size: 7.30" wide x 9.10" long x 0.60" tall
Weight: 1.628
Language: English



Introduction: The Mission and the Mess


Challenges of communicating The New


What's in our way? Three communication myths


Reconceiving the role of communication


Five ways communication methods accelerate innovation



Finding the Conceptual Center


Models and frameworks: Thinking with our eyes


How to make models work


Build-to-think prototypes: Thinking with our hands


Lists and open-ended writing: Thinking with words


The Takeaway: Five big ideas when seeking the conceptual center



Framing the Work


Metaphors


Mantras and catchphrases


Contrast


Stories


Artifacts and images


How (and why) to use multiple frames to greater effect


The Takeaway: Five big ideas when framing the work



Targeting Your Constituents


The communication plan


Mental model and orthodoxy analysis


Quad A diagnostic


The "Organization as Culture" framework


Segmenting and targeting constituents


The Takeaway: Four big ideas when targeting constituents



Introduce New Thinking


Exploratory experiences


Immersion experiences


Interaction experiences


Application experiences


Extension experiences


The Takeaway: Five big ideas when introducing new thinking



Expand the Conversation


Communication systems: Give them something rich and relevant


Performative presentations: Give them something to talk about


Demonstration artifacts: Give them something to show and share


The Takeaway: Five big ideas when expanding the conversation


Conclusion


Five big shifts in thinking (and doing)


Advancing the methods base


Under the hood: Theories, writers and references


Index