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Connecting Organizational Silos Taking Knowledge Flow Management to the Next Level with Social Media

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ISBN-10: 1118386434

ISBN-13: 9781118386439

Edition: 2012

Authors: Frank Leistner

List price: $47.50
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Description:

While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. This book approaches social media and enterprise 2.0 from a knowledge flow management perspective. It will be very practical and give specific guidance on what to do and what not to do when introducing social media in an organization, taking into account that there will be a number of different levels of maturity to start with. It will be a concise easy-to-read guide on how to really get started in social media and how drive it to success. In addition, this book discusses analytics in social media and how this information can help to drive corporate growth.
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Book details

List price: $47.50
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 11/2/2012
Binding: Hardcover
Pages: 224
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 0.880
Language: English