Advanced Presentations by Design Creating Communication That Drives Action

ISBN-10: 1118347919

ISBN-13: 9781118347911

Edition: 2nd 2013

Authors: Andrew Abela
List price: $70.00 Buy it from $44.25 Rent it from $18.97
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Description: Offering a new, exciting approach to the typically conventional practice for creating presentations, this new edition to a popular resource has compiled its material from more than 200 research studies in the fields of communication, marketing, psychology, multimedia, and law. The book demonstrates how to adapt a presentation to different audience personality preferences, what role the data should play and how much of it is necessary, how to turn data into a story, and how to design persuasive–yet–comprehensible visual layouts.

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Book details

List price: $70.00
Edition: 2nd
Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/22/2013
Binding: Paperback
Pages: 224
Size: 8.50" wide x 10.75" long x 0.50" tall
Weight: 1.452
Language: English

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