Search Engine Optimization for Dummies

Name: Search Engine Optimization for Dummies
Price: 3.45 USD
Availability: InStock
ISBN: 9781118336854

ISBN-10: 1118336852

ISBN-13: 9781118336854

Edition: 5th 2012

Authors: Peter Kent

List price: $29.99

30 day, 100% satisfaction guarantee!

Marketplace

2 new & used from $3.45

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Search Engine Optimization For Dummies, 5th Edition shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?"Includes information on search engine basics (what are they, which ones are important, how to get started), how to build search engine friendly sites, register your site with directories and indexes, use analysis tools to track results, use link popularity to boost rankings, and advertise your site by using pay-per-click options.New coverage includes content marketing and reuse, new tracking tools,…

Book details

List price: $29.99
Edition: 5th
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/31/2012
Binding: Paperback
Pages: 456
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 0.660
Language: English



Introduction



Search Engine Basics



Surveying the Search Engine Landscape



Search Results, Deconstructed



Your One-Hour, Search Engine-Friendly Web Site Makeover



Beating the Competition - Planning a Powerful Search Engine Strategy



Making Your Site Useful and Visible



Building Search Engine-Friendly Sites



Picking Powerful Keywords



Creating Pages That Search Engines Love



Avoiding Things That Search Engines Hate



Dirty Deeds, Done Dirt Cheap



Bulking Up Your Site - Competing with Content



Finding Traffic Through Local-Search Marketing



Adding Your Site to the Indexes and Directories



Getting Your Pages into the Search Engines



Submitting to the Directories



Product Search: Remember the Shopping Directories and Retailers



After You’ve Submitted Your Site



Using Link Popularity to Boost Your Position



Finding Sites to Link to Yours



Even More Great Places to Get Links



Social Networking - Driven by Drivel



Video: Putting Your Best Face Forward



When Google Bites Back: A Guide to Catastrophe



The Part of Tens



Ten Things to Know and Do When Picking an SEO Firm



Ten-Plus Myths and Mistakes



Ten-Plus Ways to Stay Updated



Ten-Plus Useful Things to Know


Index