Small Business Marketing for Dummies�

ISBN-10: 1118311833

ISBN-13: 9781118311837

Edition: 3rd 2012

List price: $23.99 Buy it from $7.62
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Description:

Small Business Marketing Kit For Dummies, 3rd Edition, gives readers advice for making the most of new technology and techniques for effectively marketing a business, brand, or product. Updated content includes the latest information on:Using social media as a marketing toolCommunicating with customersFinancing a marketing campaignThis third edition also includes a companion CD full of tools and templates to give readers a jump-start on putting info from the book to work. CD contents include:Templates for creating marketing plans, customer profiles, goals and objectives, marketing impression inventories, customer experience touchpoint assessments, customer service performance analyses, and customer satisfaction evaluationsSpreadsheets for preparing market area and product distribution analyses, market share calculations, annual and project budgets, and marketing cost and ROI comparisons;Sample forms for RFPs, agency agreements, talent and model releases, and news releasesChecklists for choosing and registering domain names; website design, architecture navigation, content, and e-commerce considerations; advertising planning, production, placement and results evaluation; and customer satisfaction and support assessmentsWorksheets for developing social media strategies, tactics and content, selecting keywords, creating interaction calendars and action plans, and monitoring and managing online personal and business reputations
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Book details

List price: $23.99
Edition: 3rd
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 8/31/2012
Binding: Paperback
Pages: 384
Size: 7.25" wide x 9.50" long x 1.00" tall
Weight: 1.298
Language: English

Introduction
Getting Your Marketing Bearings
Framing the Marketing Process
All about Customers
Seeing Your Product through Your Customers′ Eyes
Sizing Up Competitors and Staking Out Market Share
Setting Your Goals, Objectives, Strategies, and Budgets
Laying the Foundation for Marketing Success
Taking Stock of Your Business Image
Forging Your Brand
Creating Marketing Communications That Work
Hiring Help When You Need It
Marketing in a Screen-Connected World
Establishing an Online Presence
Getting Interactive with Social Media
Packaging Your Message for Blogs and Other Online Channels
Getting the Word Out with Ads, Mailers, Promotions, and Publicity
Creating and Placing Print and Outdoor Ads
Broadcasting Your Message on Radio, TV, and Online
Snail-Mailing and E-Mailing Your Customers Directly
Brochures, Promotions, Trade Shows, and More
Public Relations and Publicity
Winning and Keeping Customers
Making Impressions through Networking and Presentations
Making the Sale
Enhancing Customer Service and Developing Loyalty
The Part of Tens
Ten Questions to Answer before Choosing a Business Name
Ten Ways to Attract People to Your Business Online
Ten Steps to a Great Marketing Plan
Appendix: About the CD
Index
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