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Lean Entrepreneur How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

ISBN-10: 111829534X
ISBN-13: 9781118295342
Edition: 2012
List price: $45.95
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Description: Deemed a "must-read" by Steve Blank and Eric Ries, The Lean Entrepreneur provides a four-step framework to inventing and building a product that people actually want. The book details lean startup concepts, a step-by-step approach to best practices,  More...

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Book details

List price: $45.95
Copyright year: 2012
Publisher: John Wiley & Sons Canada, Limited
Publication date: 2/26/2013
Binding: Hardcover
Pages: 288
Size: 7.75" wide x 9.50" long x 1.00" tall
Weight: 1.430
Language: English

Deemed a "must-read" by Steve Blank and Eric Ries, The Lean Entrepreneur provides a four-step framework to inventing and building a product that people actually want. The book details lean startup concepts, a step-by-step approach to best practices, and a business model analysis guide. It also includes cases studies, rich graphics, and worksheets and exercises. Regardless of the stage of your business--whether still in concept or well-established and looking for new innovation--The Lean Entrepreneur teaches readers how to "get out of the building," foster stronger customer relations, test different business model risks, find venture capitalists, and create a customer funnel based on buyers' process.

Introduction
Acknowledgements
Start-Up Revolution
Big Business Turning to Government for Protection
Increased Militarism
Wealth versus Value
Which is to Say, Disruption Hurts
Black Swans, White Rats, Red Herrings
And Cue The Lean Startup
Lean Startup, Please Meet The Lean Entrepreneur
Vision, Values & Culture
Vision & Values
Lean Into It: The Lean Start-Up Culture
Product Development
Marketing
Sales
Legal & Accounting
Over the Horizon: A Framework
Work To Do
Chapter 3: All the Fish in the Sea
Know Your Audience: Why Segmentation Matters
Market Segment
Personas: Create a Fake Customer
Choosing a Market Segment
Hopefully You'll be Right. You
Will
be Wrong
Work To Do
Wading in the Value Stream
Value Stream Discovery
Work To Do
Diving in
Listen to Your Customers - or Not
Believing the Customer
Customer Interaction
Work to Do
Viability Experiments
The Infamous Landing Page
The Concierge Test
Wizard of Oz Test
Crowdfunding Test
Prototyping
Work to Do
Actionable Data
New Products
Online Engagement
Offline Engagement
Sharing Product
Customer Demand
Work to Do
Minimum Viable Business
Minimum Viable Product
An MVP takes guts
Work To Do
The Funnel
Growth
Work To Do
The Final Word
Notes
About the Authors
Index

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