Lean Entrepreneur How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

Name: Lean Entrepreneur How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
Price: 2.82 USD
Availability: InStock
ISBN: 9781118295342

ISBN-10: 111829534X

ISBN-13: 9781118295342

Edition: 2012

Authors: Brant Cooper, Patrick Vlaskovits, Eric Ries

List price: $45.95

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Description:

Deemed a "must-read" by Steve Blank and Eric Ries, The Lean Entrepreneur provides a four-step framework to inventing and building a product that people actually want. The book details lean startup concepts, a step-by-step approach to best practices, and a business model analysis guide. It also includes cases studies, rich graphics, and worksheets and exercises. Regardless of the stage of your business--whether still in concept or well-established and looking for new innovation--The Lean Entrepreneur teaches readers how to "get out of the building," foster stronger customer relations, test different business model risks, find venture capitalists, and create a customer funnel based on buyers'…

Book details

List price: $45.95
Copyright year: 2012
Publisher: John Wiley & Sons Canada, Limited
Publication date: 2/26/2013
Binding: Hardcover
Pages: 288
Size: 9.61" wide x 7.80" long x 0.77" tall
Weight: 1.430
Language: English



Introduction


Acknowledgements



Start-Up Revolution


Big Business Turning to Government for Protection


Increased Militarism


Wealth versus Value


Which is to Say, Disruption Hurts


Black Swans, White Rats, Red Herrings


And Cue The Lean Startup


Lean Startup, Please Meet The Lean Entrepreneur



Vision, Values & Culture


Vision & Values


Lean Into It: The Lean Start-Up Culture


Product Development


Marketing


Sales


Legal & Accounting


Over the Horizon: A Framework


Work To Do


Chapter 3: All the Fish in the Sea


Know Your Audience: Why Segmentation Matters


Market Segment


Personas: Create a Fake Customer


Choosing a Market Segment


Hopefully You'll be Right. You


Will


be Wrong


Work To Do



Wading in the Value Stream


Value Stream Discovery


Work To Do



Diving in


Listen to Your Customers - or Not


Believing the Customer


Customer Interaction


Work to Do



Viability Experiments


The Infamous Landing Page


The Concierge Test


Wizard of Oz Test


Crowdfunding Test


Prototyping


Work to Do



Actionable Data


New Products


Online Engagement


Offline Engagement


Sharing Product


Customer Demand


Work to Do



Minimum Viable Business


Minimum Viable Product


An MVP takes guts


Work To Do



The Funnel


Growth


Work To Do



The Final Word


Notes


About the Authors


Index