Economics of Strategy

ISBN-10: 111827363X

ISBN-13: 9781118273630

Edition: 6th 2013

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Description: Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy.  By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.

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Book details

List price: $175.95
Edition: 6th
Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/21/2012
Binding: Hardcover
Pages: 560
Size: 8.00" wide x 10.50" long x 1.00" tall
Weight: 2.398
Language: English

Mark W. Schaefer is a globally-recognized blogger, educator, business consultant and author of The Tao of Twitter. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He is also an adjunct marketing professor at Rutgers University's MBA program and has advanced degrees in international marketing and organizational development. A highlight for him was studying under Peter Drucker for several years at The Claremont Graduate University. Mark has extensive experience creating powerful marketing programs for diverse companies -- from Fortune 100 titans to start-ups. He holds seven patents for his business innovations and is known for his creative vision. Mark is recognized as one of the top-rated influencers on Twitter and is author of the blog {grow}, one of the Ad Age "Power 100" marketing blogs of the world at www.businessesGROW.com.

Introduction: Strategy And Economics
Economics Primer Basic Principles
Firm Boundaries
The Power of Principles: An Historical Perspective
The Horizontal Boundaries of the Firm
The Vertical Boundaries of the Firm
Integration and Its Alternatives
Market And Competitive Analysis
Competitors and Competition
Entry and Exit
Dynamics: Competing Across Time
Industry Analysis
Strategic Position And Dynamics
Strategic Positioning for Competitive Advantage
Information and Value Creation
Sustaining Competitive Advantage
Strategic Position And Dynamics
Performance Measurement and Incentives
Strategy and Structure
Environment, Power, and Culture
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