Sports Event Management and Marketing Playbook

Name: Sports Event Management and Marketing Playbook
Availability: InStock
ISBN: 9781118244111

ISBN-10: 1118244117

ISBN-13: 9781118244111

Edition: 2nd 2014

Authors: Frank Supovitz, Robert Goldwater, Joe Goldblatt

List price: $90.95

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Description:

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.

Book details

List price: $90.95
Edition: 2nd
Copyright year: 2014
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/23/2013
Binding: Hardcover
Pages: 512
Size: 7.60" wide x 9.40" long x 1.00" tall
Weight: 2.046
Language: English