Socialnomics How Social Media Transforms the Way We Live and Do Business

ISBN-10: 1118232658
ISBN-13: 9781118232651
Edition: 2nd 2012
Authors: Erik Qualman
List price: $28.95 Buy it from $3.37
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.In this  More...

Used Starting from $11.80
New Starting from $16.82
eBooks Starting from $10.39
Rent
Buy
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Writing a Scientific Report Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $28.95
Edition: 2nd
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/19/2012
Binding: Paperback
Pages: 336
Size: 6.25" wide x 9.00" long x 1.00" tall
Weight: 0.880
Language: English

Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.In this second edition, author Erik Qualman presents new material including:Where and how social media can produce a better ROI than other components of the marketing mixHow companies have leveraged social media for social good and what you can take away from itWhere social media should reside in an organization and the necessary building blocks for successWhy so many companies still block social media and why this is a detriment to successHow to properly train your entire organization to use social mediaReview of the top companies using social media, what separates them from other companies, and what to replicate from them

Foreword Scott Monty
Acknowledgments
About This Book
Introduction
Word of Mouth Goes World of Mouth
Social Media = Preventive Behavior
Social Media = Braggadocian Behavior
What We Can Learn from Politics
I Care More about What My Neighbor Thinks Than What Google Thinks
Death of Social Schizophrenia
Winners and Losers in a 140-Character World
Next Steps for Companies and the Glass House Generation
Social Media Rolodex and Resources
Social ROI
Social Success Secrets (Give Them to Me Now!)
Blogging: What Works
100 + Social Media Tools
Making Viral Videos
Social Media for B2B
Case Studies
Social Analytics: Big Data and Beyond
Social Organizational Structure
FAQs
Teacher and Company Resources and Exercises
Socialnomics Summary
Notes
About the Author
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×