Art of Being Unreasonable Lessons in Unconventional Thinking

Name: Art of Being Unreasonable Lessons in Unconventional Thinking
Price: 3.6 USD
Availability: InStock
ISBN: 9781118173213

ISBN-10: 111817321X

ISBN-13: 9781118173213

Edition: 2012

Authors: Eli Broad, Michael R. Bloomberg

List price: $29.95

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"There's one common theme in all my activities: I run away from conventional wisdom at every opportunity. That's why "unreasonable thinking" is the subject of this book. It has helped me build two Fortune 500 companies, and give away $6 billion to endow some of the greatest contemporary art museums, scientific research centers, and K-12 education initiatives in the world. Of course along the way, I've been celebrated and condemned. I've been called all kinds of names, some of them accurate. You've got to be ready for that if you're going to do anything big.By contrast, most people and institutions take a "reasonable" approach to problems, which I call "Of Course Not" thinking. When…

Book details

List price: $29.95
Copyright year: 2012
Publisher: John Wiley & Sons Canada, Limited
Publication date: 5/8/2012
Binding: Hardcover
Pages: 208
Size: 5.80" wide x 8.80" long x 1.00" tall
Weight: 1.144
Language: English



Foreword



Acknowledgments



The Art of Being Unreasonable



Why Not? The Powerful Question



Forget Conventional Wisdom



Do Your Homework No Matter How Much Time It Takes



The Value of Being Second



How to Work 24/7 and Still Get 8 Hours of Sleep



Bright and Young Is a Winning Combination



Risk



How to Get Results



Leverage



Marketing



Investing



Negotiation



The Logic of Being Logical



I Ain't Nothing but a Hound Dog



Is That the Best You Can Do? Motivating People by Challenging Them



Competition



It's Better to Be Respected Than Loved



Giving Back



Education: Never Let a Crisis Go to Waste



The Unreasonableness of Art and Artists



Reflections and Second Thoughts


Appendix Eli Broad Career Highlights


Index