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Art of Being Unreasonable Lessons in Unconventional Thinking

ISBN-10: 111817321X
ISBN-13: 9781118173213
Edition: 2012
List price: $29.95 Buy it from $9.60
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Description: "There's one common theme in all my activities:  I run away from conventional wisdom at every opportunity.  That's why "unreasonable thinking" is the subject of this book.  It  has  helped me build two Fortune 500 companies, and give away $6 billion  More...

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Book details

List price: $29.95
Copyright year: 2012
Publisher: John Wiley & Sons Canada, Limited
Publication date: 5/8/2012
Binding: Hardcover
Pages: 208
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 0.946
Language: English

"There's one common theme in all my activities:  I run away from conventional wisdom at every opportunity.  That's why "unreasonable thinking" is the subject of this book.  It  has  helped me build two Fortune 500 companies, and give away $6 billion to endow some of the greatest contemporary art museums, scientific research centers, and K-12 education initiatives in the world. Of course along the way, I've been celebrated and condemned.  I've been called all kinds of names, some of them accurate.  You've got to be ready for that if you're going to do anything big.By contrast, most people and institutions take a "reasonable" approach to problems, which I call "Of Course Not" thinking.  When faced with the prospect of a new or different approach, they will come up with all the reasons something can’t be done and conclude, "Of course not" because, after all, no one else is doing it that way. This book hopes to explain the "unreasonable" methodologies that got me to where I am, with the hope will be of use to you." 

Foreword
Acknowledgments
The Art of Being Unreasonable
Why Not? The Powerful Question
Forget Conventional Wisdom
Do Your Homework No Matter How Much Time It Takes
The Value of Being Second
How to Work 24/7 and Still Get 8 Hours of Sleep
Bright and Young Is a Winning Combination
Risk
How to Get Results
Leverage
Marketing
Investing
Negotiation
The Logic of Being Logical
I Ain't Nothing but a Hound Dog
Is That the Best You Can Do? Motivating People by Challenging Them
Competition
It's Better to Be Respected Than Loved
Giving Back
Education: Never Let a Crisis Go to Waste
The Unreasonableness of Art and Artists
Reflections and Second Thoughts
Appendix Eli Broad Career Highlights
Index

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