Scenario Planning A Field Guide to the Future

ISBN-10: 1118170156
ISBN-13: 9781118170151
Edition: 2012
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Description: Is your business ready for the future?Scenario planning is a fascinating, yet underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of  More...

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Book details

List price: $35.95
Copyright year: 2012
Publisher: John Wiley & Sons Canada, Limited
Publication date: 3/27/2012
Binding: Paperback
Pages: 204
Size: 10.00" wide x 7.00" long x 0.50" tall
Weight: 1.078
Language: English

Is your business ready for the future?Scenario planning is a fascinating, yet underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on a company's fortunes. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. Scenario Planning serves as a guide to the looking at your business, and the world, years from now, posing thoughtful questions about the possible consequences of some current (and possible future) trends. This book will help you:Outline (and help you prepare for) any trends that could play out in the future that change the political, social, and economic landscapes and significantly impact your businessExplore the impact of technological advances and newly available products to your businessExamine challenges that are only dimly recognizable as potential problems todayThis visual book will help you answer this question: Is my organization ready for every possibility?

Introduction
Albert Einstein may have been a great scientist, but if he’d been a businessman, he’d have lost his job
Escaping The Tyranny Of The Present
Conventional forecasting and projections won’t help you see much beyond next Tuesday. Scenario planning, on the other hand, won’t nail down the future, either, but there is no such thing as the future, anyway, so that’s all right. Instead, by helping you explore alternative futures, scenario planning will help you see what could happen, so you’ll be better prepared to deal with it
How-To
Start to fi nish, here’s how the process works. (You’ll still want an expert facilitator. My e-mail is wade@11changes.com.)
Case Studies: The Real World
These four organizations used scenario planning to explore how the future might unfold for a country, an economic sector, an industry, and a company
Black Swans
History turns on events that are extremely rare yet have huge consequences. The same is probably true of your company’s future
Are You Ready?
Most books about the future are full of predictions. �Just you watch: This will happen.� This book isn’t. Instead, it poses some questions about what could happen
Postscript Thinking The Unthinkable
A failure of imagination can have tragic results

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