Advanced Web Metrics with Google Analytics

Name: Advanced Web Metrics with Google Analytics
Price: 3.58 USD
Availability: InStock
ISBN: 9781118168448

ISBN-10: 1118168445

ISBN-13: 9781118168448

Edition: 3rd 2012

Authors: Brian Clifton

List price: $33.00

30 day, 100% satisfaction guarantee!

Marketplace

4 new & used from $3.58

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Get the latest information about using the #1 web analytics tool from this fully updated guideGoogle Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.Gets you up and running with all the new tools in the revamped Google…

Book details

List price: $33.00
Edition: 3rd
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 3/30/2012
Binding: Paperback
Pages: 608
Size: 7.40" wide x 9.30" long x 1.20" tall
Weight: 1.980
Language: English



Foreword


Introduction



Measuring Success



Why Understanding Your Web Traffic Is Important to Your Business



Available Methodologies and Their Accuracy



Google Analytics Features, Benefits, and Limitations



Using Google Analytics Reports



Using the Google Analytics Interface



Reports Explained



Implementing Google Analytics



Getting Started: Initial Setup



Advanced Implementation



Best Practices Configuration Guide



Google Analytics Customizations



Using Visitor Data to Drive Website Improvement



Focusing on Key Performance Indicators



Real-World Tasks



Integrating Google Analytics with Third-Party Applications



Regular Expression Overview



Useful Tools



Recommended Further Reading


Index