Advanced Web Metrics with Google Analytics

ISBN-10: 1118168445
ISBN-13: 9781118168448
Edition: 3rd 2012
Authors: Brian Clifton
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Description: Get the latest information about using the #1 web analytics tool from this fully updated guideGoogle Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features  More...

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Book details

List price: $26.99
Edition: 3rd
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 3/30/2012
Binding: Paperback
Pages: 600
Size: 7.50" wide x 9.25" long x 1.50" tall
Weight: 1.452

Get the latest information about using the #1 web analytics tool from this fully updated guideGoogle Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA usersCovers social media analytics features, advanced segmentation displays, multi–dashboard configurations, and using Top 20 reportsProvides a detailed best–practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact formsIncludes case studies and demonstrates how to optimize pay–per–click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and moreMake your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

Foreword
Introduction
Measuring Success
Why Understanding Your Web Traffic Is Important to Your Business
Available Methodologies and Their Accuracy
Google Analytics Features, Benefits, and Limitations
Using Google Analytics Reports
Using the Google Analytics Interface
Reports Explained
Implementing Google Analytics
Getting Started: Initial Setup
Advanced Implementation
Best Practices Configuration Guide
Google Analytics Customizations
Using Visitor Data to Drive Website Improvement
Focusing on Key Performance Indicators
Real-World Tasks
Integrating Google Analytics with Third-Party Applications
Regular Expression Overview
Useful Tools
Recommended Further Reading
Index

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