Go Mobile Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

Name: Go Mobile Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
Price: 6.48 USD
Availability: InStock
ISBN: 9781118167786

ISBN-10: 1118167783

ISBN-13: 9781118167786

Edition: 2012

Authors: Jeanne Hopkins, Jamie Turner

List price: $24.95

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Description:

Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile…

Book details

List price: $24.95
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/11/2012
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.902
Language: English



Foreword



Acknowledgments


Introduction


Is Mobile Marketing Right for You?


How We've Organized This Book



The Mobile Marketing Landscape



How to Jump-Start Your Mobile Marketing Campaign



How the Fortune 500 Use Mobile Marketing



How Consumers Engage with Mobile



Let's Talk: Terms and Concepts You Should Be Familiar With



Nine Ways Businesses Are Using Mobile Marketing



Classic Mobile Marketing Mistakes You Can Avoid



Setting Yourself Up for Success



Laying the Foundation for Successful Mobile Marketing Campaign



Getting More Familiar with the Mobile Marketing Landscape



Thinking Strategically about Your Mobile Marketing Campaign



Taking a Deeper Dive into Mobile Marketing Tools Pool



How to Set Up a Mobile Website



Using SMS and MMS to Drive Customers to Your Business



How to Use Mobile Display Ads to Grow Your Sales and Revenue



How to Use Mobile Paid Search to Drive Customers to Your Business



Location-Based Marketing: LBS, NFC, Bluetooth, and LBAï¿½Oh My!



Mobile Apps: A Great Way to Keep Them Coming Back for More



How to Use 2D Codes to Connect with Customers



Tablet Computers: Taking the World by Storm



Expanding Your Horizons



Using Mobile E-Commerce to Drive Revenue



Mobile Marketing for B2B Companies



How to Measure the ROI of Your Mobile Marketing Campaign



The 17 Rs of Mobile Marketing and a Step-by-Step Checklist


A Few Final Thoughts


Index