Go Mobile Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes, and Other Mobile Strategies to Grow Your Business

ISBN-10: 1118167783
ISBN-13: 9781118167786
Edition: 2012
List price: $24.95 Buy it from $3.00
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Description: Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the  More...

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Book details

List price: $24.95
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/11/2012
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.902

Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

Foreword
Acknowledgments
Introduction
Is Mobile Marketing Right for You?
How We've Organized This Book
The Mobile Marketing Landscape
How to Jump-Start Your Mobile Marketing Campaign
How the Fortune 500 Use Mobile Marketing
How Consumers Engage with Mobile
Let's Talk: Terms and Concepts You Should Be Familiar With
Nine Ways Businesses Are Using Mobile Marketing
Classic Mobile Marketing Mistakes You Can Avoid
Setting Yourself Up for Success
Laying the Foundation for Successful Mobile Marketing Campaign
Getting More Familiar with the Mobile Marketing Landscape
Thinking Strategically about Your Mobile Marketing Campaign
Taking a Deeper Dive into Mobile Marketing Tools Pool
How to Set Up a Mobile Website
Using SMS and MMS to Drive Customers to Your Business
How to Use Mobile Display Ads to Grow Your Sales and Revenue
How to Use Mobile Paid Search to Drive Customers to Your Business
Location-Based Marketing: LBS, NFC, Bluetooth, and LBA�Oh My!
Mobile Apps: A Great Way to Keep Them Coming Back for More
How to Use 2D Codes to Connect with Customers
Tablet Computers: Taking the World by Storm
Expanding Your Horizons
Using Mobile E-Commerce to Drive Revenue
Mobile Marketing for B2B Companies
How to Measure the ROI of Your Mobile Marketing Campaign
The 17 Rs of Mobile Marketing and a Step-by-Step Checklist
A Few Final Thoughts
Index

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