Social TV How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

Name: Social TV How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
Price: 3.09 USD
Availability: InStock
ISBN: 9781118167465

ISBN-10: 1118167465

ISBN-13: 9781118167465

Edition: 2012

Authors: Mike Proulx, Stacey Shepatin

List price: $38.95

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Description:

A roadmap to new marketing opportunities arising from the convergence of media The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience on-demand television whenever and wherever we want. And "connected TVs" blend web and television content into a unified big screen experience, once again, at the center of our living rooms. Social TV examines the changing (and complex) television landscape and helps marketers…

Book details

List price: $38.95
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/2/2012
Binding: Hardcover
Pages: 288
Size: 6.18" wide x 9.29" long x 1.05" tall
Weight: 1.012
Language: English



Preface


Acknowledgments


About the authors


Introduction



The Backchannel: Bringing the Social Conversation to the Forefront



Social TV Guides: Curating Social Media for Content Discovery



TV Check-In Services: Creating Vertical Social Networks around Television



The Second Screen: Enhancing TV with Synched Content Experiences



Social TV Ratings: Adding a New Dimension to Television Audience Measurement



Bridge Content: Driving Engagement In-Between Episode Airings



Audience Addressability: Using Online and Direct Mail Targeting Practices on TV



TV Everywhere: Watching TV Content Whenever and Wherever



Connected TVs: Blending Online Content with Television Content



Conclusion (for Now): Connecting the Dots



To Be Continued ï¿½: Filling in the Gaps


Notes


Index