Social TV How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

ISBN-10: 1118167465

ISBN-13: 9781118167465

Edition: 2012

List price: $35.95 Buy it from $3.00
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Description:

A roadmap to new marketing opportunities arising from the convergence of media The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience on-demand television whenever and wherever we want. And "connected TVs" blend web and television content into a unified big screen experience, once again, at the center of our living rooms. Social TV examines the changing (and complex) television landscape and helps marketers navigate its many emerging and exciting marketing and advertising opportunities.Social TV topics include: Leveraging the "second screen" to drive synched and deeper brand engagement Using advanced social listening to find and target lean-forward audiences Embedding ads into content as it travels time-shifted across multiple devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn't always mean the end of another. Discover how this convergence has created new marketing opportunities for your business.
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Book details

List price: $35.95
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/2/2012
Binding: Hardcover
Pages: 288
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.012
Language: English

Preface
Acknowledgments
About the authors
Introduction
The Backchannel: Bringing the Social Conversation to the Forefront
Social TV Guides: Curating Social Media for Content Discovery
TV Check-In Services: Creating Vertical Social Networks around Television
The Second Screen: Enhancing TV with Synched Content Experiences
Social TV Ratings: Adding a New Dimension to Television Audience Measurement
Bridge Content: Driving Engagement In-Between Episode Airings
Audience Addressability: Using Online and Direct Mail Targeting Practices on TV
TV Everywhere: Watching TV Content Whenever and Wherever
Connected TVs: Blending Online Content with Television Content
Conclusion (for Now): Connecting the Dots
To Be Continued �: Filling in the Gaps
Notes
Index
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