Dethroning the King The Hostile Takeover of Anheuser-Busch, an American Icon

Name: Dethroning the King The Hostile Takeover of Anheuser-Busch, an American Icon
Price: 5.6 USD
Availability: InStock
ISBN: 9781118157022

ISBN-10: 1118157028

ISBN-13: 9781118157022

Edition: 2011

Authors: Julie MacIntosh

List price: $22.00

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Description:

The amazing true story behind the siege of America′s favorite beer companyHow did InBev, a Belgian company controlled by Brazilians, take over one of America′s most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.In Dethroning the King, the award–winning financial journalist who led coverage of the takeover for the Financial Times details how the drama that unfolded at Anheuser–Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being…

Book details

List price: $22.00
Copyright year: 2011
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/8/2011
Binding: Paperback
Pages: 416
Size: 6.00" wide x 8.90" long x 1.20" tall
Weight: 1.100
Language: English



Cast of Characters


Author's Note


Prologue



The Game Is Afoot



Crazy and Lazy at Loggerheads



The Colossus



Selling the American Dream



The Fourth Abides



The Hunter's Frozen Trigger Finger



A Babe in the Woods



The Old Gobi Desert Trick



Mr. Brito Goes to Washington



Angry Bedfellows



The Board: August, August, and Augusta



The Montagues and the Busches



A Seller from "Hello"



Put Up or Shut Up



A Long Way from St. Louis



A Toast on Both Sides



Cash Out or Hunker Down


Epilogue


Notes


Acknowledgments


About the Author


Index