Dethroning the King The Hostile Takeover of Anheuser-Busch, an American Icon

ISBN-10: 1118157028
ISBN-13: 9781118157022
Edition: 2011
Authors: Julie MacIntosh
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Description: The amazing true story behind the siege of America′s favorite beer companyHow did InBev, a Belgian company controlled by Brazilians, take over one of America′s most beloved brands after barely a whimper of a fight? Timing, and some unexpected help  More...

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Book details

List price: $18.95
Copyright year: 2011
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/8/2011
Binding: Paperback
Pages: 416
Size: 6.00" wide x 9.00" long x 1.25" tall
Weight: 1.364
Language: English

The amazing true story behind the siege of America′s favorite beer companyHow did InBev, a Belgian company controlled by Brazilians, take over one of America′s most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.In Dethroning the King, the award–winning financial journalist who led coverage of the takeover for the Financial Times details how the drama that unfolded at Anheuser–Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company′s fall mirrors America′s dwindling financial and political dominance.Discusses how the takeover of Anheuser–Busch will be seen as a defining moment in U.S. business historyReveals the critical missteps taken by the Busch family and the Anheuser–Busch boardArgues that Anheuser–Busch had a chance to save itself from InBev′s clutches, but strong forces behind the scenes forced it to capitulateFrom the very heart of America′s heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that′s both wide–reaching and profound.

Cast of Characters
Author's Note
Prologue
The Game Is Afoot
Crazy and Lazy at Loggerheads
The Colossus
Selling the American Dream
The Fourth Abides
The Hunter's Frozen Trigger Finger
A Babe in the Woods
The Old Gobi Desert Trick
Mr. Brito Goes to Washington
Angry Bedfellows
The Board: August, August, and Augusta
The Montagues and the Busches
A Seller from "Hello"
Put Up or Shut Up
A Long Way from St. Louis
A Toast on Both Sides
Cash Out or Hunker Down
Epilogue
Notes
Acknowledgments
About the Author
Index

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