This Is Service Design Thinking Basics, Tools, Cases

Name: This Is Service Design Thinking Basics, Tools, Cases
Price: 13.52 USD
Availability: InStock
ISBN: 9781118156308

ISBN-10: 1118156307

ISBN-13: 9781118156308

Edition: 2012

Authors: Marc Stickdorn, Jakob Schneider

List price: $42.00

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Description:

serv·ice de·sign The activity of planning and organizing people, infrastructure, communication and material components of a service, in order to improve its quality, the interaction between service provider and customers and the customer's experience. So what is service design thinking? If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is…

Book details

List price: $42.00
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/11/2012
Binding: Paperback
Pages: 384
Size: 7.30" wide x 9.10" long x 0.80" tall
Weight: 1.738
Language: English