Science of Marketing When to Tweet, What to Post, How to Blog, and Other Proven Strategies

ISBN-10: 1118138279
ISBN-13: 9781118138274
Edition: 2013
Authors: Dan Zarrella
List price: $16.99
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Description: Scientific research delivers proven marketing tactics and tips The Science of Marketing is a combination of statistics, marketing, math, social psychology, memetics, and epidemiology, among other fields, to bring a scientific approach to the way  More...

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Book details

List price: $16.99
Copyright year: 2013
Publisher: John Wiley & Sons, Limited
Publication date: 5/17/2013
Binding: Hardcover
Pages: 208
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.836
Language: English

Scientific research delivers proven marketing tactics and tips The Science of Marketing is a combination of statistics, marketing, math, social psychology, memetics, and epidemiology, among other fields, to bring a scientific approach to the way businesses and brands approach marketing. It uses these concepts to explain how and why companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve the greatest results.The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers moresubstantial, proven tactics and tips gathered through scientific research and techniques. The book offers takeaways such as: Late in the day and week is when the most retweets occur Explains why weekends are best for Facebook sharing and blog posts that lead to comments, while early mornings are best for emails and blog posting to acquire links Discover why your newest subscribers are your best and most likely to act Explains how to avoid crowding your content The Science of Marketing provides content, knowledge, and tools to help your company surpass the competition and make a stronger impact in the digital marketing world.

Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop. He has been featured in The Twitter Book, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing. Dan has spoken at PubCon, Search Engine Strategies, Convergence '09, 140 The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot.

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