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Small Business Bible Everything You Need to Know to Succeed in Your Small Business

ISBN-10: 1118135946
ISBN-13: 9781118135945
Edition: 3rd 2012
List price: $18.99 Buy it from $18.80
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Description: An updated third edition of the most comprehensive guide to small business successWhether you′re a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows  More...

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Book details

List price: $18.99
Edition: 3rd
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 4/27/2012
Binding: Paperback
Pages: 592
Size: 6.00" wide x 9.25" long x 1.75" tall
Weight: 1.870
Language: English

An updated third edition of the most comprehensive guide to small business successWhether you′re a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn′t!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you′ve run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere.New chapters include:How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholdersHow to generate leads and win strategic partnerships with LinkedInHow to employ videos and YouTube to further your brandWhat you need to know about Groupon and group discount buyingWhat mobile marketing can do for your businessGive your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you′ll need to know to succeed.

Steven D. Strauss is an attorney, business writer, commentator, and bestselling author with eight books to his credit. A nationally recognized business columnist, his columns regularly appear at USAToday.com, Entrepreneur.com, Bloomberg Financial, Visa.com, Franchise1, AllBusiness.com, Bizland.com, and many more. As a popular repeat media guest, he has appeared on MSNBC, the BBC, Court TV, Leesa, ABC, and the CBS Radio Network, and in the pages of Investor's Business Daily, USA Today, Inc., Time, the New York Daily News, and the Los Angeles Times, among others. He owns The Strauss Law Firm, a business law practice with offices in San Francisco and Sacramento.

About the Author
Preface
Acknowledgments
Starting Your Business
Genesis
In the Beginning
Choosing the Right Business
Buying an Existing Business
Understanding Your Potential Market
Calculating Your Start-up Costs
Writing a Winning Business Plan
Structuring Your Business
Get Your Business Funded
Getting Help
Opening Up Shop
Location, Location, Location
Branding 101
Products and Inventory
Sawy Pricing Strategies
Franchises
Selecting the Right Franchise
Secrets of Franchise Success
Home-Based Businesses
The Home-Based Business
Successful Home-Based Business Strategies
Business on a Shoestring
The Shoestring Entrepreneur
Marketing on a Shoestring
Running Your Business
Small Business in the Twenty-First Century
Our Flat World
The Green Business
The New Consumer
Money
Accounting Ease
Making a Profit
Insurance
Get a Handle on Taxes
Management
Hiring and Firing
Pay and Benefits
Training and Motivating Your Staff
Exemplary Customer Service
Negotiate Like a Lawyer
Legal-Ease I
Legal-Ease II
Technology
Managing Your Technology
Mobility I: Small Office Mobility
Mobility II: Mobile Mania
Small Business Software
Growing Your Business
Advertising and Marketing
Basic Advertising Strategies
Marketing Muscle
Advanced Marketing and Advertising
Your Website
Creating Your Website
E-Business Essentials
Advanced E-Marketing
Social Media
Social Media Overview
Facebook for Business
Twitter and You
Link in with Linkedln
Videos and YouTube
Groupon and Other Deal-of-the-Day Websites
Growth Strategies
Developing New Channels and Multiple Profit Centers
Secrets of Sales Superstars
Small to Big
Exodus
Strategies for Small Business Success
Small Business Success Secrets
The Visionary Small Business
How I Became an Entrepreneur
Sample Business Plan
Index

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