Personal Branding for Dummies

ISBN-10: 1118117921
ISBN-13: 9781118117927
Edition: 2012
List price: $16.99
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Description: The fun way to create and maintain personal brandingDistinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether  More...

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Book details

List price: $16.99
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 6/1/2012
Binding: Paperback
Pages: 360
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 1.452
Language: English

The fun way to create and maintain personal brandingDistinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception.Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more.Tips on utilizing Social Media to showcase your personal brandHow personal branding can help advance your careerGuidance on creating a clear and concise imageAccompanying CD features memorization drills and exercisesWith the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.

Defining Who You Are
Spotting Your Target Audience
Personal Branding in the Workplace
Ten Key Benefits of Personal Branding

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