Brainfluence 100 Ways to Persuade and Convince Consumers with Neuromarketing

ISBN-10: 1118113365
ISBN-13: 9781118113363
Edition: 2012
Authors: Roger Dooley
List price: $16.99 Buy it from $13.75
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Description: Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach  More...

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Book details

List price: $16.99
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 12/16/2011
Binding: Hardcover
Pages: 304
Size: 6.50" wide x 9.25" long x 1.50" tall
Weight: 1.320
Language: English

Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy.  The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy Ways for brands to form emotional bonds with customers Short, easy to digest ideas that can be accessed in any order Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts. 

Preface: Why Brainfluence?
Acknowledgments
About the author
Sell to 95 Percent of Your Customer�s Brain
Price and Product Brainfluence
The �Ouch!� of Paying
Sensory Brainfluence
Brainfluence Branding
Brainfluence in Print
Picture Brainfluence
Loyalty and Trust Brainfluence
Brainfluence in Person
Brainfluence for a Cause
Brainfluence Copywriting
Gender Brainfluence
Shopper Brainfluence
Video, TV, and Film Brainfluence

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