Brainfluence 100 Ways to Persuade and Convince Consumers with Neuromarketing

Name: Brainfluence 100 Ways to Persuade and Convince Consumers with Neuromarketing
Price: 5.19 USD
Availability: InStock
ISBN: 9781118113363

ISBN-10: 1118113365

ISBN-13: 9781118113363

Edition: 2012

Authors: Roger Dooley

List price: $21.00

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Description:

Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly…

Book details

List price: $21.00
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 12/16/2011
Binding: Hardcover
Pages: 304
Size: 6.30" wide x 9.10" long x 1.20" tall
Weight: 1.034
Language: English



Preface: Why Brainfluence?


Acknowledgments


About the author



Sell to 95 Percent of Your Customerï¿½s Brain



Price and Product Brainfluence



The ï¿½Ouch!ï¿½ of Paying


Sensory Brainfluence


Brainfluence Branding


Brainfluence in Print


Picture Brainfluence


Loyalty and Trust Brainfluence


Brainfluence in Person


Brainfluence for a Cause


Brainfluence Copywriting


Gender Brainfluence


Shopper Brainfluence


Video, TV, and Film Brainfluence