Social Media in the Public Sector Field Guide Designing and Implementing Strategies and Policies

Name: Social Media in the Public Sector Field Guide Designing and Implementing Strategies and Policies
Price: 9.27 USD
Availability: InStock
ISBN: 9781118109939

ISBN-10: 1118109937

ISBN-13: 9781118109939

Edition: 2013

Authors: Ines Mergel, Bill Greeves

List price: $51.00

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Description:

This hands–on practical guide (and companion to the Social Media in the Public Sector) offers a ready–to–use reference to help readers move smoothly through the development and deployment of effective new media strategies and policies within their own organizations. The book is filled with illustrative examples, screenshots, diagrams and graphics. Written to be engaging and accessible, the guide has minimal technical jargon, acronyms or "govspeak". The guidebook includes case studies in the words of those who have implemented new media strategies and an accompanying community–driven website with links to the authors′ blogs and practitioner social networks.

Book details

List price: $51.00
Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/13/2012
Binding: Paperback
Pages: 224
Size: 7.00" wide x 9.00" long x 0.50" tall
Weight: 0.792
Language: English

Ines Mergel is assistant professor for public administration and international affairs at the Maxwell School of Citizenship and Public Affairs at Syracuse University.



Figures and Tables


Preface


Acknowledgments


The Authors



How Did We Get Here?



What Are Social Media, and Why Should Government Pay Attention to Them?



Social Media Versus Traditional Media



Transformative Properties



The Social Media Ecosystem in the Public Sector



Social Media in Action



What's Driving Social Media Adoption-and Why Is All This Happening Now?



The Tools: Where Do I Start?



Social Networking Services



Blogs



Microblogging



Wikis



Choosing the Tool That's Right for You



Policy and Implementation



Social Media Strategy



Social Media Tactics



Key Elements of a Social Media Policy



Employee Social Media Use: Personal Versus Professional



Implementation



Where Do We Go from Here?



The Future of Social Media in the Public Sector


Conclusion


Glossary


Additional Resources


Notes


Index