Social Media in the Public Sector Field Guide Designing and Implementing Strategies and Policies

ISBN-10: 1118109937
ISBN-13: 9781118109939
Edition: 2013
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Description: This hands–on practical guide (and companion to the Social Media in the Public Sector) offers a ready–to–use reference to help readers move smoothly through the development and deployment of effective new media strategies and policies within their  More...

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Book details

Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/13/2012
Binding: Paperback
Pages: 224
Size: 7.00" wide x 9.00" long x 0.50" tall
Weight: 0.792
Language: English

This hands–on practical guide (and companion to the Social Media in the Public Sector) offers a ready–to–use reference to help readers move smoothly through the development and deployment of effective new media strategies and policies within their own organizations. The book is filled with illustrative examples, screenshots, diagrams and graphics. Written to be engaging and accessible, the guide has minimal technical jargon, acronyms or "govspeak". The guidebook includes case studies in the words of those who have implemented new media strategies and an accompanying community–driven website with links to the authors′ blogs and practitioner social networks.

Ines Mergel is assistant professor for public administration and international affairs at the Maxwell School of Citizenship and Public Affairs at Syracuse University.

Figures and Tables
Preface
Acknowledgments
The Authors
How Did We Get Here?
What Are Social Media, and Why Should Government Pay Attention to Them?
Social Media Versus Traditional Media
Transformative Properties
The Social Media Ecosystem in the Public Sector
Social Media in Action
What's Driving Social Media Adoption-and Why Is All This Happening Now?
The Tools: Where Do I Start?
Social Networking Services
Blogs
Microblogging
Wikis
Choosing the Tool That's Right for You
Policy and Implementation
Social Media Strategy
Social Media Tactics
Key Elements of a Social Media Policy
Employee Social Media Use: Personal Versus Professional
Implementation
Where Do We Go from Here?
The Future of Social Media in the Public Sector
Conclusion
Glossary
Additional Resources
Notes
Index

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