Engagement Marketing How Small Business Wins in a Socially Connected World

ISBN-10: 1118101022
ISBN-13: 9781118101025
Edition: 2012
List price: $19.99 Buy it from $1.38
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Description: A definitive guide to growing your business through "Engagement Marketing" As a small business owner, you know how to draw in customers. Yet you know you could do more to expand word-of-mouth and bring back repeat customers. Put another way, you  More...

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Book details

List price: $19.99
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 4/27/2012
Binding: Hardcover
Pages: 198
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 0.880
Language: English

A definitive guide to growing your business through "Engagement Marketing" As a small business owner, you know how to draw in customers. Yet you know you could do more to expand word-of-mouth and bring back repeat customers. Put another way, you want to more effectively engage your customers. The New Marketing Chemistry explains how to use Engagement Marketing chemistry to grow your business. It outlines a three-step formula, which begins with creating great experiences for your customers. Next, you use email and other tools to remind customers of those experiences on an ongoing basis. Third, you use social media to create a dialogue with interested potential customers. The New Marketing Chemistry will help you make a bigger name for your company, be the preferred choice of your customers, build your network, and reach your business goals. It's filled with practical, hands-on advice based on the authors' experience along with best practices and recommendations from thousands of successful small business-to-business and business-to-consumer owners and nonprofit organizations. Learn how to create awesome customer experiences that spark word-of-mouth referrals and repeat business A step-by-step guide includes worksheets and a 21-day plan to launch your low-cost and no-cost Engagement Marketing efforts Get practical and tactical advice on how to successfully navigate social media for your small business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses; Eric Groves is senior vice president at Constant Contact and author of The Constant Contact Guide to Email Marketing

Foreword
Introduction
Rev Up Your Engagement Marketing Engine
The Engagement Marketing Cycle
Deliver a WOW! Experience
Entice to Stay in Touch
Engage People
How Engagement Marketing Drives New Prospects to Your Door
Get More Business With Engagement Market
How Social Visibility Happens
Engagement Marketing in Action: Real-World Examples
Engagement Marketing Tips and Tricks
Overcoming Common Obstacles
Resources
Glossary
About the Author
Acknowledgments
Index

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