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Preface | |
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Acknowledgments | |
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Retailing Analytics: An introduction | |
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Retailer Goodwill | |
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The Inside Scoop: Retail Power Brokers | |
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Retail Organization | |
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Real Estate Marketing | |
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Creative Advertising Marketing | |
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Operations Marketing (Research) | |
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Direct Marketing | |
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Strategic Marketing | |
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Communicating to the Retail Organization | |
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Point of Sale versus Market Basket Data | |
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Data Is Gold | |
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Data as Revenue: The Price of Retail Data | |
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Retail and Data Analytics | |
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Hard-Core Data Terms: Now We're Talking about the Fun Stuff | |
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Market Basket | |
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Data Storage 101 | |
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Data without Use Is Overhead | |
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Case Studies and Practical Examples of Data-Related Retail Projects | |
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Trade Area Modeling | |
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Real Estate Site Selection Modeling | |
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Competitor Threat Analytics | |
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Merchandise Mix Modeling: Combining Multiple Data Sources | |
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Celebrity Marketing: Tracking Effectiveness | |
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House Brand versus Name Brand | |
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E-Business: Clicks and Mortar | |
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Affinity Merchandising: Merchandise Cross-Sell Case Study | |
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Market Basket Analysis: Examples | |
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Store Departmental Cross-Selling | |
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Single Category Affinity Analysis: Paper Towels | |
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Best Checkout Register Impulse items for Christmas Season: Case Study | |
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The Apparel Industry | |
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Many Types of Apparel Businesses | |
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Retailer Building and Location, Location, Location | |
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Who Is My Customer? Size Up the Opportunity and Show Me the Money! | |
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Evolution of a Brand: Not Your Father's Blue Jeans | |
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Diversification: Spread Risks over Multiple Businesses | |
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Critical, Need-to-Know information in Apparel Analytics | |
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Seasonality: Styles Change like the Wind | |
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Seasonal Counterpoint | |
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Merchandise Placement and Presentation: From Racks to Riches | |
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Accessories | |
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Next Best Offers | |
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Promotions: Lifeblood of the Apparel Business | |
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Retail in General: Impulse Buying | |
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importance of Geography and Demographics | |
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Understanding the Tools and the Data Requirements | |
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How Geographic Information Systems work: Science behind the Tools | |
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GIS Layers of Information: Building a Map, Layer by Layer | |
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How Geography Fits into Retail: Location, Location, and Location! | |
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Retail Geography: Data and Lots of It | |
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Retail Data: Internal Data Collection | |
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Retail Trade Areas: Differing Methods for Debate | |
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Zip Code Data: Forecasting Application Volume by Store | |
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Now That We Understand the Tool and the Data, What Do We Do? | |
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Card Preference Opportunity by Zip Code: Case Study | |
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Example of Sales Penetration Map | |
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Market Observations: Additional Uses of the GIS Tool | |
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In-Store Marketing and Presentation | |
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Understanding the Different Store Designs | |
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Old Theories of Merchandise Placement | |
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New Theories of Merchandise Placement | |
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Mass Merchandisers Were Slow to Catch On: Does Convenience Translate into Sales? | |
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All about Pricing | |
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Everyday Low Price | |
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Loyalty Discount Philosophies | |
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Tiered Pricing | |
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Types and Sizes: Retail Store Strategies | |
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Store in a Store: Make Shopping convenient | |
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What's in a Store: Convenience Stores to Hypermart Stores | |
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Hypermarts: When Is Big Too Big? | |
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Warehouse Clubs: Paying for the Privilege to Shop | |
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Shopping by Design: Traffic Patterns | |
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Category Management: Science behind the Merchandise Mix | |
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Merchandise Placement: Strategy behind the Placement | |
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Specialty Departments: Coffee, Breakfast, and Pizza | |
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Other Specialty Departments | |
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Receiving Dock | |
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Stocking the Counters | |
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In-Store Media: Advertising or Just Displays? | |
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Receipt Messages | |
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In-Store Events | |
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Holidays | |
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Analytics: Tracking a Moving Target | |
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Marketing Outside of the Store | |
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Store Operations and Retail Data | |
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Setting Up the Store for Success: Strategic Uses of Data | |
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Labor Forecasting | |
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Importance of Accurate Labor Forecasting: The Cost of Doing Business | |
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Consumer Differentiation at the Point of Sale Register | |
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Heating and Cooling: Centralized Thermostats | |
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Intrastore Communication | |
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Replenishment and POS Sales: Cause and Effect | |
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In-Store Career Path: Stockperson to Store Manager | |
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Loyalty Marketing | |
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Loyalty Programs | |
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Who Is the Sponsor for the Program? | |
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Questions to Answer before You Begin | |
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Total Program Incentive: Are You Loyal? | |
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From the Consumer Finance Credit Card Retail Perspective | |
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Loyalty Segments: Develop Them Early | |
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Loyalty at POS: Different Stages and Levels of Loyalty | |
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Kmart's School Spirit Loyalty Program | |
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Australian Loyalty | |
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FlyBuys Rewards and Loyalty: Australia | |
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Additional Loyalty Programs | |
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The Retail World is Changing | |
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Social Media | |
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Glossary | |
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About the Author | |
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Index | |