Catering Management

ISBN-10: 1118091493
ISBN-13: 9781118091494
Edition: 4th 2013
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Description: This new edition of the classic catering management guide covers all aspects of on- and off-premise catering, and has been revised and updated to include timely information on topics such as sustainable and green catering practices, digital menu and  More...

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Book details

List price: $80.95
Edition: 4th
Copyright year: 2013
Publisher: John Wiley & Sons Canada, Limited
Publication date: 12/17/2012
Binding: Hardcover
Pages: 262
Size: 8.75" wide x 11.25" long x 0.75" tall
Weight: 1.914
Language: English

This new edition of the classic catering management guide covers all aspects of on- and off-premise catering, and has been revised and updated to include timely information on topics such as sustainable and green catering practices, digital menu and proposal design, new catering industry software and equipment, the expansion of the event market, and contemporary marketing strategies, including social networking, web promotion, and on-demand proposal development. Key terms and review questions for each chapter provide reinforcement of all the most important concepts.

Historical Banqueting
Styles of Catering Operations
Catering Food Service Development
Catering sales and Marketing and Computer Software Support
Catering Menu Program
Food and Beverage Operational Controls
Catering Menu Pricing and Controls
Catering Menu Design
Catering Beverage Management
Quality Service and Standards Training
Managing Catering Equipment

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