Arab World Unbound Tapping into the Power of 350 Million Consumers

ISBN-10: 1118074513
ISBN-13: 9781118074510
Edition: 2012
Authors: Vijay Mahajan
List price: $47.95 Buy it from $9.58
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Description: An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest  More...

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Book details

List price: $47.95
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/14/2012
Binding: Hardcover
Pages: 432
Size: 6.25" wide x 9.00" long x 1.50" tall
Weight: 1.804
Language: English

An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are.Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace.Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer marketsExplains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab nationsShows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplacesVijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sectorAs the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities.

Preface: A Consumer Rihla
Introduction
Discovering the Arab World
Drinking Red Bull in Dahiyeh
The Arab Market Is Vibrant and Globally Interconnected
Arab Consumers Control More Spending Power Than You Think
The Shadow Economy
Shades of India and China
Opportunities Beyond Crude Oil and Abaya
Household Spending in the Arab World
Beyond Boycotts and Barriers
Chicken Fights: Local Competition in the Arab Market
The Global Emergence of Arab Brands
A Worldwide Hub: The Globally Connected Arab World
The Arab World Is Neither CNN's nor Al Jazeera's
The Diversity of the Arab World
No Harm in Haram
Not All the Consumers in Arab Countries Are Arab
The Diversity of Arab Consumers
Segmenting the Arab Consumer Markets
Embracing the Diverse Habits of Arab Consumers
Language Differences
The Market Dominance of Saudi Arabia and the GCC
Saudi Arabia's Influence Within Other Markets
Think Regional, Act Local
Islam Matters: The Impact of the Five Pillars of Islam on Consumers in the Arab World
The Difference Between Culture and Religion
Why Shahada Matters
Why Salah Matters
Why Sawm Matters
Why Zakat Matters
Why Hajj and Umrah Matter
Islam in the Everyday
Tapping into the Well of Arab Consumers
The Shabab: Tapping into the Arab Youth Market
The Shabab Demographic Dividend
The Shabab Crave the Best Brands, Wherever They Come From
The Shabab Generation Is Molding the Consumer Market
The Shabab Generation Is Changing the Arab Workforce
The Shabab Are Transforming the Private Sector
The Shabab and Education
The Shabab and Marriage
Arabia Two: Tapping into the Arab Middle Class
The Rise of the Middle Class Is Changing Arab Consumer Markets
Identifying the Arab Middle Class
Tapping into Arabia Two
Tapping into Arab Consumer Power at All Levels
Urbanization, Modern Trade, and Arabia Two
Arabia Two and the Balance Between Tradition and Modernity
Tapping into the Market of Arab Women
Arab Women Have Money to Spend
Educated Women Are Reshaping the Arab Market
The Arab Woman as a Consumer
Inside and Outside: The Dual Identities of Arab Women
Tapping into the Arab Beauty Market
The Arab Woman as Wife and Mother
Arab Women as Head of the Household
The Veil Doesn't Hide the Arab Woman's Mind
Arab Women as Business Leaders
Arab Women Are Reshaping the Region on Their Own Terms
Tapping into the Arab Technology Market
The Spread of Internet Use Opens Up New Paths to Consumers
The Rise of Social Media
Tapping into Arab E-Commerce
Using Technology to Recapture the Golden Age
On the Go: The Market for Mobile Phones
Building the High-Tech Industry in Jordan
The Technological Arab Spring
Tapping into the Arab Media and Entertainment Market
Television Advertising in the Arab World
Arab Cinema and Film
Dancing in the Desert: Music in the Arab World
Art in the Arab World
Books and Bookstores
The Birth of an Arab Superhero
Tapping into the Arab Diaspora
Linking the Diaspora to the Arab World
Remittances Constitute a Critical Piece of Many Arab Economies
Tapping into the Arab Diaspora
The Arab Diaspora Has Made a Name for Itself
Tapping into Opportunities Around the World
You Can Go Home Again
The Diaspora Is Bringing Different Worlds Together
Conclusion
Rebranding the Arab World
Yalta Arabia!
Capturing the Region's Yalla Energy with a New Arab Brand
Sustaining the Yalla Energy of Family Businesses
Harvesting the Yalla Energy of Arab Youth
Fueling the Yalla Energy of Arab Entrepreneurs
Enabling a New Yalla Energy Among Disadvantaged Arabs
A Call to Action
The Richness of the Past and the Promise of the Future
Acknowledgments
The Author
Index

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