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Web Marketing for Dummies

ISBN-10: 1118065166
ISBN-13: 9781118065167
Edition: 3rd 2012
Authors: Jan Zimmerman
List price: $17.99 Buy it from $3.00
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Description: Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the  More...

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Book details

List price: $17.99
Edition: 3rd
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 1/6/2012
Binding: Paperback
Pages: 432
Size: 7.50" wide x 9.50" long x 1.00" tall
Weight: 1.694
Language: English

Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing. This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting. Reflects current marketing trends Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.

Introduction
Getting Going with Online Marketing
Taking Your Marketing to the Web
Planning for Web Marketing
Building Websites for Marketing Success
Producing a Successful Business Website
Creating a Profitable Online Store
Marketing with Features on Your Own Website
Improving Results with Analytics
Maximizing Your Online Success
Mastering the Secrets of Search Engines
Marketing with Online Building Blocks
The Art of E-Mail Marketing
Figuring Out Mobile Marketing
Spending Online Marketing Dollars
Marketing with Pay Per Click Ads
Marketing with Paid Online Advertising
Making the Most of Social Media Channels
Reaching Customers Using Social Media
Capturing Customers with Content Sharing
Facing the Future with Facebook
Feathering Your Business Nest with Twitter
Linking Up with LinkedIn
Reaching Customers with Other Social Media Services
Using Social Media Tools
The Part of Tens
Ten Free Ways to Market Your Website
Ten Tips for Tired Sites
Index

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