Web Marketing for Dummies

Name: Web Marketing for Dummies
Price: 5.45 USD
Availability: InStock
ISBN: 9781118065167

ISBN-10: 1118065166

ISBN-13: 9781118065167

Edition: 3rd 2012

Authors: Jan Zimmerman

List price: $19.99

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Description:

Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing. This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success…

Book details

List price: $19.99
Edition: 3rd
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 1/6/2012
Binding: Paperback
Pages: 432
Size: 7.50" wide x 9.50" long x 1.00" tall
Weight: 1.386
Language: English



Introduction



Getting Going with Online Marketing



Taking Your Marketing to the Web



Planning for Web Marketing



Building Websites for Marketing Success



Producing a Successful Business Website



Creating a Profitable Online Store



Marketing with Features on Your Own Website



Improving Results with Analytics



Maximizing Your Online Success



Mastering the Secrets of Search Engines



Marketing with Online Building Blocks



The Art of E-Mail Marketing



Figuring Out Mobile Marketing



Spending Online Marketing Dollars



Marketing with Pay Per Click Ads



Marketing with Paid Online Advertising



Making the Most of Social Media Channels



Reaching Customers Using Social Media



Capturing Customers with Content Sharing



Facing the Future with Facebook



Feathering Your Business Nest with Twitter



Linking Up with LinkedIn



Reaching Customers with Other Social Media Services



Using Social Media Tools



The Part of Tens



Ten Free Ways to Market Your Website



Ten Tips for Tired Sites


Index