Twitter for Good Change the World One Tweet at a Time

ISBN-10: 1118061934
ISBN-13: 9781118061930
Edition: 2011
List price: $16.99 Buy it from $3.00
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Description: It is no secret that big business is enamoured with social media: how to do it, why to do it, and the ways to do it better. Non-profit organizations are no different. Recent years have seen a surge in social media use by non-profit organizations.  More...

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Book details

List price: $16.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 9/27/2011
Binding: Hardcover
Pages: 224
Size: 5.75" wide x 8.50" long x 0.75" tall
Weight: 0.748
Language: English

It is no secret that big business is enamoured with social media: how to do it, why to do it, and the ways to do it better. Non-profit organizations are no different. Recent years have seen a surge in social media use by non-profit organizations. The Good Tweet is the first comprehensive guide for organizations, showing them how to harness individual activism via Twitter as a force for social change. The book introduces a five-step model that Diaz developed, based on her work with hundreds of organizations, called T.W.E.E.T. (Target, Write, Engage, Explore, Track) Twitter Insider / Well-Connected: The author Claire Diaz leads Corporate Social Innovation at Twitter and has worked on campaigns with companies such as Pepsi (Refresh project), and Estee Lauder (breast cancer awareness campaigns) Author Platform/Media Track Record: Diaz (@claired) has over 300,000 Twitter followers, a popular personal finance blog (14,000 daily subscribers), and has appeared in Business Week, The Independent and Yahoo News Twitter's Growth: Twitter continues to have a phenomenal growth rate. Twitter now has 175 million users

Foreword
Preface
Introduction
Be a Force for Good
T(Target): Why Tweet?
W(Write): Why You Should Tweet like Kanye
E(Engage): Tools to Win
E(Explore): Finding Everybody, and Bringing Everybody to You
T(Track): Making Sure You've Hit Your Mark
Applying the T.W.E.E.T. Framework
Conclusion
Top Questions Reference List
Resources
Acknowledgments
About the Author
Index

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