New Rules of Marketing and PR How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

ISBN-10: 1118026985
ISBN-13: 9781118026984
Edition: 3rd 2011
List price: $13.99 Buy it from $1.49
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Description: To solidify the position of The New Rules of Marketing & PR as the top social media marketing book, a third edition is required. It will incorporate several additions and changes including: a new introduction discussing changes since the previous  More...

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Book details

List price: $13.99
Edition: 3rd
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 10/4/2011
Binding: Paperback
Pages: 366
Size: 5.75" wide x 9.25" long x 1.25" tall
Weight: 1.254
Language: English

To solidify the position of The New Rules of Marketing & PR as the top social media marketing book, a third edition is required. It will incorporate several additions and changes including: a new introduction discussing changes since the previous edition two new chapters-mobile marketing and real-time marketing & PR- plus updated information about measurement, new tools, and many new case examples The Internet has profoundly changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely. #xA0; The New Rules of Marketing and PR is a one-of-a-kind, pioneering guide to the future of marketing. It offers a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It shows how large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches can leverage Web-based communication to get the right message to the right people at the right time -for a fraction of the cost of a big-budget advertising campaign. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

David Meerman Scott was born in 1961. He graduated from Kenyan College in 1983 with a B.A. degree in Economis. He started out working as a clerk on many Wall Street trading desks. He then went on to work in the on-line news and information business from 1985-2002. He was an executive at the electronic infoprmation division of Knight -Ridder from 1989-1995. He then moved to Boston and took a position with NewsEdge Corporation as the vice-president of marketing. His ideology about the new rules of marketing is that you can earn attention by publishing your way in on the web as opposed to buying advertising in mainstream media. He has authored several books on marketing including Inbound Marketing and Marketing Lessons from the Greatful Dead.

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