Thinking about Answers The Application of Cognitive Processes to Survey Methodology

ISBN-10: 1118016092

ISBN-13: 9781118016091

Edition: 1996

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Description: In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

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Book details

List price: $65.00
Copyright year: 1996
Publisher: John Wiley & Sons, Limited
Publication date: 10/12/2010
Binding: Paperback
Pages: 304
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 1.034
Language: English

Introduction
Methods for Determining Cognitive Processes and Questionnaire Problems
Answering a Survey Question: Cognitive and Communicative Processes
Psychological Sources of Context Effects in Survey Measurement
The Direction of Context Effects: What Determines Assimilation or Contrast in Attitude Measurement
Order Effects Within a Question: Presenting Categorical Response Alternatives
Autobiographical Memory
Event Dating
Counting and Estimation
Proxy Reporting
Implications for Questionnaire Design and the Conceptualization of the Survey Interview
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