Contemporary Business 2012

Name: Contemporary Business 2012
Availability: OutOfStock
ISBN: 9781118010303

ISBN-10: 1118010302

ISBN-13: 9781118010303

Edition: 14th 2012 (Revised)

Authors: Louis E. Boone, David L. Kurtz

List price: $145.95

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Description:

Boone & Kurtz: Contemporary Business, 14th Edition 2012 Update delivers Introduction to Business solutions at the speed of business - providing much needed currency to events in the business world that make the news every day. This edition is the most current and comprehensive Introduction to Business product which builds on the wide array of new concepts from all aspects of the business world including marketing, management, accounting, finance, and economics. The 14th Edition 2012 Update has the most up-to-date content on the market. Coverage of ethics in the book are enhanced by the revision of most "Solving an Ethical Controversy" Feature, in addition to updates on any references to…

Book details

List price: $145.95
Edition: 14th
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/8/2011
Binding: Paperback
Pages: 768
Size: 9.25" wide x 11.00" long x 1.25" tall
Weight: 3.322




Business in a Global Environment



The Changing Face of Business



Business Ethics and Social Responsibility



Economic Challenges Facing Contemporary Business



Competing in World Markets



Starting and Growing Your Business



Forms of Business Ownership and Organization



Starting Your Own Business: The Entrepreneurship Alternative



Management: Empowering People to Achieve Business



Management, Leadership, and the Internal Organization



Human Resource Management: From Recruitment to Labor Relations



Top Performance through Empowerment, Teamwork, and Communication



Production and Operations Management



Marketing Management



Customer-Driven Marketing



Product and Distribution Strategies



Promotion and Pricing Strategies



Managing Technology and Information



Using Technology to Manage Information



Managing Financial Resources



Understanding Accounting and Financial Statements



The Financial System



Financial Management



Business Law A-1



Insurance and Risk Management A-18



Personal Financial Planning A-31



Developing a Business Plan A-43



Careers in Contemporary Business A-53