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| Acknowledgments | |
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| Introduction | |
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| Why Update Edison in the Boardroom? | |
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| A Brief History | |
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| The Edison Mind-Set | |
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| The Intellectual Property Management System | |
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| Summary | |
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| The Changing Environment for IP Management | |
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| The Rise of the NPE (Nonpracticing Entity) | |
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| Technology Convergence | |
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| The Arrival of the Chief Intellectual Property Officer (CIPO) | |
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| The Globalization of Business | |
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| The Changing Legal Environment | |
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| The Continuing Lack of a Formal IP Marketplace | |
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| The Rise of the IP Investor | |
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| Summary | |
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| Level One: Defend Position | |
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| What Level One Companies Are Trying to Accomplish | |
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| Functions, Tools, and Capabilities Quiz: Questions Only You Can Answer | |
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| Best Practices for Level One: Defend Position | |
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| Summary | |
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| Level Two: Manage Costs | |
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| What Level Two Companies Are Trying to Accomplish | |
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| Best Practices for Level Two: Manage Costs | |
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| Summary | |
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| Level Three: Capture Value | |
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| What Level Three Companies Are Trying to Accomplish | |
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| Best Practices for Level Three: Capture Value | |
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| Summary | |
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| Level Four: Synthesize Opportunities | |
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| What Level Four Companies Are Trying to Accomplish | |
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| Best Practices for Level Four: Synthesize Opportunities | |
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| Summary | |
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| Level Five: Shape the Future | |
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| What Level Five Companies Are Trying to Accomplish | |
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| The Characteristics of the Future | |
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| The Characteristics of Sustainable Corporations | |
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| Best Practices for Level Five: Shape the Future | |
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| Summary | |
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| What to Do When You're Not on the Pyramid | |
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| Is My Company on the Pyramid? | |
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| Is My Company a Candidate for the Edison Pyramid? | |
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| Characterizing IP-Indifferent Companies | |
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| How Companies Can Destroy Value | |
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| Moving toward the Edison Hierarchy | |
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| Summary | |
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| The Procter & Gamble Journey | |
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| Beyond Make and Sell | |
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| Out-Licensing Technology | |
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| Additional Growth via Effective Policy Changes | |
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| Reinventing and Integrating Trademarks and Brands | |
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| Looking Externally | |
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| IP as an Enabler to Innovation | |
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| Looking Forward | |
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| Significant Developments in Intellectual Property Law in the Past 10 Years | |
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| Recognition of Value of IP Rights | |
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| Developments in Patent Law | |
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| Developments in Copyright Law | |
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| Developments in Trademark Law | |
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| The Rise of Patent Aggregators | |
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| Terminology | |
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| Background | |
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| Valuation of Patents in the Aggregation Context | |
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| Classification Based on Business Model | |
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| Intellectual Ventures | |
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| Patent Aggregators: Good or Bad | |
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| Future Aggregator Ecosystem Directions | |
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| A Closer Look at IP Damages | |
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| Patent Damages | |
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| Entire Market Value Rule | |
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| The Road Ahead | |
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| Notes | |
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| About the Authors | |
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| Index | |