x

Our Privacy Policy has changed. By using this site, you agree to the Privacy Policy.

Edison in the Boardroom Revisited How Leading Companies Realize Value from Their Intellectual Property

ISBN-10: 1118004531
ISBN-13: 9781118004531
Edition: 2nd 2012 (Revised)
List price: $59.95 Buy it from $53.11
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: The revised and expanded edition of Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets takes an in-depth look at intellectual asset management (IAM). IAM has changed (and is still changing) the way companies  More...

New Starting from $53.11
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Robert's Rules of Order Online content $4.95 $1.99
Add to cart
Study Briefs
Aromatherapy Basics Online content $4.95 $1.99
Add to cart
Study Briefs
Study Tactics Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $59.95
Edition: 2nd
Copyright year: 2012
Publisher: John Wiley & Sons Canada, Limited
Publication date: 12/6/2011
Binding: Hardcover
Pages: 255
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.990
Language: English

The revised and expanded edition of Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets takes an in-depth look at intellectual asset management (IAM). IAM has changed (and is still changing) the way companies all over the world are doing business. Incorporating stories and teachings from some of the most successful companies in the worlds-such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others-Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. They have culled a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets. The book descibes in detail a five-level value hierarchy (The Defensive Level, the Cost Control Level, the Profit Center Level, the Integration Level, and the Visionary Level) and provides real-world example of companies that are succeeding at each of those levels.

Acknowledgments
Introduction
Why Update Edison in the Boardroom?
A Brief History
The Edison Mind-Set
The Intellectual Property Management System
Summary
The Changing Environment for IP Management
The Rise of the NPE (Nonpracticing Entity)
Technology Convergence
The Arrival of the Chief Intellectual Property Officer (CIPO)
The Globalization of Business
The Changing Legal Environment
The Continuing Lack of a Formal IP Marketplace
The Rise of the IP Investor
Summary
Level One: Defend Position
What Level One Companies Are Trying to Accomplish
Functions, Tools, and Capabilities Quiz: Questions Only You Can Answer
Best Practices for Level One: Defend Position
Summary
Level Two: Manage Costs
What Level Two Companies Are Trying to Accomplish
Best Practices for Level Two: Manage Costs
Summary
Level Three: Capture Value
What Level Three Companies Are Trying to Accomplish
Best Practices for Level Three: Capture Value
Summary
Level Four: Synthesize Opportunities
What Level Four Companies Are Trying to Accomplish
Best Practices for Level Four: Synthesize Opportunities
Summary
Level Five: Shape the Future
What Level Five Companies Are Trying to Accomplish
The Characteristics of the Future
The Characteristics of Sustainable Corporations
Best Practices for Level Five: Shape the Future
Summary
What to Do When You're Not on the Pyramid
Is My Company on the Pyramid?
Is My Company a Candidate for the Edison Pyramid?
Characterizing IP-Indifferent Companies
How Companies Can Destroy Value
Moving toward the Edison Hierarchy
Summary
The Procter & Gamble Journey
Beyond Make and Sell
Out-Licensing Technology
Additional Growth via Effective Policy Changes
Reinventing and Integrating Trademarks and Brands
Looking Externally
IP as an Enabler to Innovation
Looking Forward
Significant Developments in Intellectual Property Law in the Past 10 Years
Recognition of Value of IP Rights
Developments in Patent Law
Developments in Copyright Law
Developments in Trademark Law
The Rise of Patent Aggregators
Terminology
Background
Valuation of Patents in the Aggregation Context
Classification Based on Business Model
Intellectual Ventures
Patent Aggregators: Good or Bad
Future Aggregator Ecosystem Directions
A Closer Look at IP Damages
Patent Damages
Entire Market Value Rule
The Road Ahead
Notes
About the Authors
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×