DVD for Hendrix/Hayes/Kumar's Public Relations Cases, 8th

ISBN-10: 1111837120
ISBN-13: 9781111837129
Edition: 8th 2013
Description: This DVD is available to Instructors upon request and includes public relations campaigns hand selected by author Darrell Hayes. These brief videos, such as one on the Red Dress Campaign, show how public relations agencies use TV as well as digital  More...
List price: $62.95
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List Price: $62.95
Edition: 8th
Copyright Year: 2013
Publisher: Wadsworth
Publication Date: 1/1/2012
Binding: Digital, Other 
Size: 5.00" wide x 5.00" long x 0.25" tall
Weight: 3.982

This DVD is available to Instructors upon request and includes public relations campaigns hand selected by author Darrell Hayes. These brief videos, such as one on the Red Dress Campaign, show how public relations agencies use TV as well as digital media to tell their campaign's story. Videos are organized by chapter and case number for easy presentation in the classroom.

Jerry A. Hendrix, Ph.D., is Professor Emeritus at American University, Washington, D.C., where he taught for thirty-seven years. He is an accredited member of the Public Relations Society of America.

Darrell C. Hayes is director of the Weekend Public Communication Graduate Program and an adjunct associate professor at American University's School of Communication, Washington, D.C. He conducts frequent crisis communication workshops for government agencies. Before joining the faculty, he had more than 15 years of experience in public relations with technology firms, with nonprofit associations, and as a government communication manager. He also served as the managing director of the Aerospace Education Foundation. He is an accredited member of the Public Relations Society of America.

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