Exploring the Elements of Design

ISBN-10: 1111645485

ISBN-13: 9781111645489

Edition: 3rd 2013

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Description:

Designed to prepare readers for success in graphic design, the third edition of EXPLORING THE ELEMENTS OF DESIGN has been completely updated to reflect the very latest in graphic design concepts and contemporary design work. With its straightforward approach and dynamic examples, this richly illustrated full-color book offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions. Offering a practical and visual introduction to the world of graphic design, this book provides readers with detailed coverage of design concepts, including color, imagery, creative thinking, and visual-problem solving, as well as an overview of the field of graphic design and related career options. In addition, the third edition includes all-new material on digital media, interactive design, and typography to ensure that readers have all the information needed to work in the ever-changing world of graphic design.
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Book details

List price: $100.95
Edition: 3rd
Copyright year: 2013
Publisher: Delmar Cengage Learning
Publication date: 3/9/2012
Binding: Paperback
Pages: 336
Size: 8.50" wide x 11.00" long x 0.75" tall
Weight: 2.662
Language: English

Poppy Evans is an award-winning writer and graphic designer who teaches and lectures on art and design. Most recently, she served as Assistant Professor at the Art Academy of Cincinnati where she taught for 16 years. Now retired, she continues to teach art and design at local colleges and universities. Her background includes serving as managing editor for HOW magazine and as board member for HOW magazine's Editorial Advisory Board. She is also a former board member for Cincinnati AIGA. In addition to co-authoring the Exploring the Elements of Design, she is the author of Exploring Publication Design, 12 other book titles for graphic designers, and hundreds of magazine articles. Prior to teaching and writing for the design industry, she worked for many years as a graphic designer and magazine art director.

Preface
Defining the Language of Design
Design and Typography
Design and Image
Design and Color
Managing Effective Design
Creativity and Visual Research
Media and Technology for Communication Artists
From Student to Professional
Glossary
Index
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