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Business Management

ISBN-10: 1111571724
ISBN-13: 9781111571726
Edition: 13th 2013
List price: $101.95
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Description: With the focus shifted to business management, BUSINESS MANAGEMENT 13E, formerly Business Principles and Management, approaches business operations from the entrepreneurial and management perspective. Finance, marketing, and human resources are some  More...

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Book details

List price: $101.95
Edition: 13th
Copyright year: 2013
Publisher: Cengage South-Western
Publication date: 3/16/2012
Binding: Hardcover
Pages: 752
Size: 8.50" wide x 11.00" long x 1.50" tall
Weight: 4.334
Language: English

With the focus shifted to business management, BUSINESS MANAGEMENT 13E, formerly Business Principles and Management, approaches business operations from the entrepreneurial and management perspective. Finance, marketing, and human resources are some of the topics explored. A new introductory chapter has been added that provides an overview of management, discusses the history of management, and compares management approaches and philosophies. An additional new chapter focuses on data analysis and decision-making, demonstrating the importance of math, statistics, and quantitative decision-making. BUSINESS MANAGEMENT 13E provides business management concepts and principles in a realistic, investigative, and enriching manner. All the functions of business management are covered extensively, including the use of technology and communication as tools of business. Enjoy exploring the global dimension of business and possible career opportunities as this text brings the world of business to your class.

Brad A. Kleindl, Ph.D., is dean of the School of Business at Park University in Kansas City, Missouri. He previously served as dean and professor of marketing of The Robert W. Plaster College of Business Administration at Missouri Southern State University. He has authored and co-authored six books and more than 60 articles and conference papers. Dr. Kleindl has served twice as a Senior Fulbright Scholar, during 2007 in Austria and 2003 in South Africa. He has taught courses in consumer behavior, marketing research, principles of marketing, Internet marketing, international marketing, and has presented at conferences and industry meetings across the United States, Europe, Africa, and Asia.

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