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Small Business Management Launching and Growing Entrepreneurial Ventures

Best in textbook rentals since 2012!

ISBN-10: 1111532877

ISBN-13: 9781111532871

Edition: 16th 2012

Authors: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Carlos W. Moore, Frank Hoy

List price: $319.95
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Description:

Help your students realize their dreams of small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 16E provides the practical concepts, entrepreneurial insights, and comprehensive resources essential for students' success now and throughout your management future. This edition's solid coverage of the fundamentals of business management teaches not only how to start a business, but also how to manage, grow, and harvest a business. This market leading text places students in the role of decision maker to sharpen their understanding. The book's thorough emphasis on building business plans ensures students can effectively…    
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Book details

List price: $319.95
Edition: 16th
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 9/27/2011
Binding: Hardcover
Pages: 848
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 4.136
Language: English

Leslie E. Palich is Associate Professor of Management and Entrepreneurship and the Ben H. Williams Professor of Entrepreneurship at Baylor University, where he teaches courses in small business management, international entrepreneurship, strategic management, and international management to undergraduate and graduate students in the Hankamer School of Business. He is also Associate Director of the Entrepreneurship Studies program at Baylor. He holds a Ph.D. and an M.B.A. from Arizona State University and a B.A. from Manhattan Christian College. His research has been published in the Academy of Management Review, Strategic Management Journal, Journal of Business Venturing, Journal of…    

Frank Hoy is the Paul R. Beswick Professor of Innovation and Entrepreneurship in the School of Business at Worcester Polytechnic Institute. He was most recently director of the Centers for Entrepreneurial Development, Advancement, Research and Support at the University of Texas at El Paso (UTEP), also serves as director of the Collaborative for Entrepreneurship & Innovation (CEI), WPI's nationally ranked entrepreneurship center. Hoy joined the WPI faculty in August 2009, and holds a BA from the University of Texas at El Paso, an MBA from the University of North Texas, and a PhD in management from Texas A&M University. He was a faculty member in the Department of Management at the University…