BCOM

ISBN-10: 1111527776

ISBN-13: 9781111527778

Edition: 3rd 2012

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Book details

List price: $59.95
Edition: 3rd
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 2/9/2011
Binding: Paperback
Pages: 288
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 1.782
Language: English

Dr. Lehman is a professor emerita in the Managgement and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.

Dr. DuFrene is a associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University, and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry, and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).

Establishing a Framework for Business Communication
Focusing on Interpersonal and Group Communication
Planning Spoken and Written Messages
Preparing Spoken and Written Messages
Communicating Electronically
Delivering Good- and Neutral-News Messages
Delivering Bad-News Messages
Delivering Persuasive Messages
Understanding the Report Process and Research Methods
Managing Data and Using Graphics
Organizing and Preparing Reports and Proposals
Designing and Delivering Business Presentations
Preparing R�sum�s and Application Messages
Interviewing for a Job and Preparing Employment
Grammar and Usage Appendix
References
Index
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