Persuasion Reception and Responsibility

ISBN-10: 1111349274
ISBN-13: 9781111349271
Edition: 13th 2013
List price: $224.95 Buy it from $36.99
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Description: Combining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics,  More...

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Book details

List price: $224.95
Edition: 13th
Copyright year: 2013
Publisher: Wadsworth
Publication date: 1/27/2012
Binding: Paperback
Pages: 512
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 1.628
Language: English

Combining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics, mass media, advertising, and the Internet as it challenges readers to consider how the persuasion process is affected by today's 24/7 networked and media-saturated world. The new edition offers an expanded emphasis on ethics as well as increased coverage of the impact of fast-growing social network media. Packed with vivid illustrations and real-world examples, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e demonstrates persuasion in action and encourages readers to apply what they learn to everyday life.

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