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Media Impact An Introduction to Mass Media

ISBN-10: 1111346364
ISBN-13: 9781111346362
Edition: 10th 2012
List price: $230.95
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Book details

List price: $230.95
Edition: 10th
Copyright year: 2012
Publisher: Wadsworth
Publication date: 4/1/2011
Binding: Paperback
Pages: 464
Size: 8.25" wide x 10.50" long x 0.75" tall
Weight: 2.090
Language: English

Shirley Biagi is Professor of Journalism at California State University, Sacramento. She has been guest faculty at the American Press Institute, the Southern Newspaper Publishers Association, and the Poynter Institute for Media Studies. She is author of more than 200 magazine articles and four books, including Interviews that Work and Media/Reader.

The Mass Media Industries
Mass Media and Everyday Life
Books: Rearranging the Page
Newspapers: Expanding Delivery
Magazines: Targeting the Audience
Recordings: Demanding Choices
Radio: Riding the Wave
Movies: Picturing the Future
Television: Changing Channels
Digital Media: Widening the Web
Selling The Message
Advertising: Motivating Customers
Public Relations: Promoting Ideas
Changing Messages
News and Information: Getting Personal
Society, Culture and Politics: Shaping the Issues
Law and Regulation: Rewriting the Rules
Ethics: Placing Responsibility
Global Media: Discovering New Markets
Glossary
Media Information Resource Guide
Chapter References
Index

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