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Media Effects Research A Basic Overview

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ISBN-10: 1111344450

ISBN-13: 9781111344450

Edition: 4th 2013

Authors: Glenn G. Sparks

List price: $149.95
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Description:

MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.
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Book details

List price: $149.95
Edition: 4th
Copyright year: 2013
Publisher: Wadsworth
Publication date: 1/1/2012
Binding: Paperback
Pages: 336
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.924
Language: English

Glenn Sparks is a professor and noted researcher of Mass Communication in the Brian Lamb School of Communication at Purdue University where he served for twelve years as the associate head. He previously taught in the Department of Communication at Cleveland State University. His area of expertise is the cognitive and emotional effects of the media. Over the last thirty years, Dr. Sparks has published research on a number of different media effects, including the effects of frightening media, fear of criminal victimization, media violence, paranormal depictions and the CSI effect. His future research will most likely involve new technology and interpersonal relationships-a topic he…    

Preface
A Scientific Approach to the Study of Media Effects
Scientific Methods in Media Effects Research
A Brief History of Media Effects Research
Time Spent with Mass Media: Reasons and Consequences
Effects of Media Violence
Sexual Content in the Media
Media that Stir Emotions
Persuasive Effects of the Media
The Effects of News and Political Content
The Effects of Media Stereotypes
The Impact of New Media Technologies
Meet Marshall McLuhan: A Less Scientific Approach to Media Impact
Appendix: Theories and Theoretical Concepts Discussed in the Text (By Chapter)