Management of Electronic and Digital Media

ISBN-10: 111134437X

ISBN-13: 9781111344375

Edition: 5th 2013

Authors: Alan B. Albarran
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Description: MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.

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Book details

List price: $234.95
Edition: 5th
Copyright year: 2013
Publisher: Wadsworth
Publication date: 1/1/2012
Binding: Paperback
Pages: 336
Size: 7.25" wide x 8.75" long x 0.50" tall
Weight: 1.342
Language: English

Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the field of media management and economics. He has presented workshops and seminars in 20 countries and also consults on the media industries. Dr. Albarran's awards include the Broadcast Education Association's Distinguished Scholar Award (2009) and the Journal of Media Economics Award of Honor (2008). He served as the president of the Broadcast Education Association and the Texas Association of Broadcast Educators.

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