Contemporary Marketing

ISBN-10: 1111221782
ISBN-13: 9781111221782
Edition: 15th 2012
List price: $266.95 Buy it from $0.69 Rent it from $20.90
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Book details

List price: $266.95
Edition: 15th
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 1/1/2011
Binding: Hardcover
Pages: 800
Size: 9.00" wide x 10.75" long x 1.25" tall
Weight: 4.620
Language: English

Designing Customer-Oriented Marketing Strategies
Marketing: The Art and Science of Satisfying Customers
Strategic Planning in Contemporary Marketing
The Marketing Environment, Ethics, and Social Responsibility
E-Business: Managing the Customer Experience
Understanding Buyers And Markets
Consumer Behavior
Business-to-Business (B2B) Marketing
Global Marketing
Target Market selection
Marketing Research and Sales Forecasting
Marketing Segmentation, Targeting, and Positioning
Relationship Marketing and Customer Relationship Management (CRM)
Product Decisions
Product and Service Strategies
Developing and Managing Brand and Product Categories
Distribution Decisions
Marketing Channels and Supply Chain Management
Retailers, Wholesalers, and Direct Marketers
Promotional Decisions
Integrated Marketing Communications
Advertising and Public Relations
Personal Selling and Sales Promotion
Pricing Decisions
Pricing Concepts
Pricing Strategies
Your Career in Marketing
Developing an Effective Marketing Plan
Financial Analysis in Marketing
Notes
Glossary
Name & Company Index
Subject Index
International Index

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